Little Women During The American Civil War - 1348 Words

Families - whether they are big or small - have different social norms and interact with each other very differently. Some families are very open with each other, while others are very closed. A change within a family unit has an effect on the family’s dynamic and how the family members interact with each other. American culture reflects this in the belief that families are changed either positively or negatively by major emotional events. The family unit can be described in many different ways. Sometimes the family unit, like in Little Women by Louisa May Alcott, consists of everyone that is blood related. The family unit can also extend past genetic barriers and represent big groups such as everyone in the United States of America. The family unit is not exclusive of a specific classification of the members. In Little Women, the March family had to adjust due to emotional events in their family during the American Civil War period. Little Women is a novel set in the early 1860s about a family, which consists of Mr. and Mrs. March, and their four daughters, Meg, Jo, Amy and Beth. Jo, the second oldest child, is the protagonist in the book. She does not like change and during the book her world changes beyond her control. Early in the book all four sisters, even though they were not all the same age, were open to each other and told each other everything. Their father was away fighting in the Civil War. America was experiencing troubles and went into war, whichShow MoreRelatedThe Civil War And American History890 Words   |  4 Pages In American History many significant events took place that reflected religious faith of multiple Americans and has shaped the world we live in today. Throughout the 1800s, the most memorable times in America took place throughout the Civil War. Events that escalated before, during and even following the Civil War resulted in a chain of reactions from many people within that period. After analyzing the events of the Civil War, I was able to draw a connection to the actions of the soldiers, womenRead MoreLittle Women And The Civil War903 Words   |  4 PagesLittle Women and the Civil War. The Civil War served as much more than the fight for civil economies and a struggle to end slavery. What lied in the foreground of the civil war are images of unions and confederate soldiers rummaging through forest of the American South and thoughts of slaves gaining their long sought freedom. However most people do not consider the lingering backdrop of the war. That would be the effects the war would have on the changing gender roles. The new gender roles formedRead MoreAfrican Americans During The Civil War1211 Words   |  5 PagesAfter the Civil War, the United States underwent a period of reconstruction. From the time of 1877 to 1890, the US economy grew exponentially, wealthy business owners like Rockefeller and Vanderbilt built American cities and railroads, and immigrants from all over the world flooded into the country. However, during this period America also faced great amount of poverty, terrible working conditions, mass political corruptions, and a destruction of civil rights for African Americans, women, and immigrantsRead MoreWomen s Rights During The Civil War1065 Words   |  5 Pages Women s Rights In the Civil War Time Period Before the war, women had very little rights. A married woman could not control property that was hers before marriage, keep control of her wages, acquire property while married, she could not transfer or sell property, she couldn’t even bring a lawsuit. A husband could do anything he wished to with a woman’s material. He could sell them, break them, and his wife couldn t sell or give away the exact same things. It was immensely unfairRead MoreThe War On The Home Front1112 Words   |  5 Pageson the home front. Those two events were WWII and the Cold War. Civil rights, the cultural norms, and society at large, had changed greatly during a short amount of time due to these events. The United States was fight a war on two fronts, both at home and overseas. The wars overseas had great influence and impact on the successes that would come over time on the home front. Without these wars and times of trials and tribulations, the civil rights movement and society as a wh ole, would most likelyRead MoreAnalysis Of Karen Abbott s Liar, Temptress, Soldier 934 Words   |  4 PagesTayler Meneguin Mr. Dittmar American History 2nd Quarter Book Report December 18, 2014 Liar, Temptress, Soldier by Karen Abbott was a great book explaining the role of four women had during the civil war. In books, we readers do not alway read about the women and their phenomenal actions and duties during the war. In many peoples minds they just think, the women do not play a role, but in all reality the North would have never won if the women would not have stepped up and took over the farm, industriesRead MoreThe Evolution Of Social Welfare Policy955 Words   |  4 Pagesreveals to us society in mid-twenith century. It was the end of a long war. The econmy was at full employment and people had homes. Due to a series events that took place, it changed the outcome of the Unites States during the mid-twenith century. New laws were impeached, and their were protection laws for the people. President Harry S. Truman was elected president in 1945. During his administration Korean War had begun. After the war military spending went down. Because North Korea invaded South KoreaRead MoreEssay on The Civil War: A Women’s Time to Shine1334 Words   |  6 PagesThe Civil War was a defining point for the United States. The people of America were forced to step back and reevaluate what defined the American Citizen: a person with the rights and privilege to cast a vote for what or who he believes in. The key word here is â€Å"he†. The Civil War brought freedom and rights to African Americans, yet it had no directly positive effect on women’s rights. While African Americans were seeing their lives and futures change, to many observers the women’s rights movementRead MoreWomen During The Civil War Essay1283 Words   |  6 PagesWomen During the Civil War ‘I want something to doÂ… ‘Write a book, Qouth the author of my being. ‘Dont know enough, sir. First live, then write. ‘Try teaching again, suggested my mother. ‘No thank you, maam, ten years of that is enough. ‘Take a husband like my Darby, and fulfill your mission, said sister Joan. ‘Cant afford expensive luxuries, Mrs. Coobiddy. ‘Go nurse the soldiers, said my young brother, Tom. ‘I will! (Harper 14). This is a dialog of Louisa May Alcott with her relativesRead MoreWhat Was The Civil War?1490 Words   |  6 PagesWhat was the Civil War? Who was fighting who? â€Å"The war resolved two fundamental questions left unresolved by the revolution: whether the United States was to be a dissolvable confederation of sovereign states or an indivisible nation with a sovereign national government; and whether this nation, born of a declaration that all men were created with an equal right to liberty, would continue to exist as the largest slaveholdi ng country in the world,† Dr. James McPherson writes. The Civil War was between

Decision Making A Rational Approach - 1572 Words

To demonstrate effective judgment and decision making a rational approach must be taken in order to reach an optimal decision. I am diagnosed with a high functioning form of Obsessive Compulsive Disorder. This condition drives me to act exceptionally irrational in my judgments and decisions. I strive each day to improve my skills and decrease the impact of my irrational fears. With a major of management, my future career undoubtedly be filled with tough decisions and judgment calls that require a calm, sound and rational mind. This paper will cover the knowledge acquired over the past sixteen weeks on judgment and decision-making. I will discuss both the availability and confirmation heuristics and the biases that stem from them. Lastly†¦show more content†¦Ease of recall is based on vividness and recency. Frequently occurring events are more easily remembered, thus deemed highly probable. These events will carry much more weight it has occurred in recent times. The ease of retrievability bias states that frequency of occurrences is generally overestimated because of the way the mind structures itself and the search strategies humans use. We structure the world around us according to the way we search for information within our own minds. I am extremely guilty of constantly utilizing the availability heuristic inappropriately to streamline my decision-making process. When facing decisions, I immediately rack my brain to estimate probability from the limited knowledge I possess. I tend to take a much longer time to decide which alternative to choose in the decision-making process. I dismiss looking for outside information because of a belief that it will take me a much longer time. In theory this is ridiculous since I am well aware that I am an irrational person especially in the area of judgment and decision making. While using this heuristic can lead to an optimal decision. Availability of information is affected by vivid, emotional responses. The in formation that is recalled is most likely always skewed as I encounter many situations that invoke strong emotional responses. With knowledge that I use this heuristic and as a result utilize it’s biases I know I must change my behavior in order to become aShow MoreRelatedThe Rational Approach Is An Ideal Model For Decision Making959 Words   |  4 PagesThe rational approach is considered an ideal model for decision making; this model based on a systematic four step process to analysis the problem followed by a four step process to develop and implement the solution in a logical step by step sequence. While the rational approach is the optimum decision making process, the new emergency room manager will be faced with pressures to quickly delivery results so mostly likely not have the time and resources to evaluate every alternative. In additionRead MoreWhat Is Rational And Perceptual Approaches Is Critical For Effective Management?880 Words   |  4 Pagesinundated with decisions ranging from daily operational issues to long-term strategic planning. For instance, developing new products, allocati ng firm’s resources, creating daily and weekly goals or establishing an advertising campaign. As a result of the rapid changes in the business environment, it is essential that managers understand different decision-making models. These models can range from rationalistic, scientific to less structured, perceptual, intuitive decision-making styles. In disagreementRead MoreDecision Making Cycle1030 Words   |  5 Pages § The principles involved in managerial decision making and effective problem solving. The Rational Decision Making emerges from Organizational Behavior. The process is one that is logical and follows the orderly path from problem identification through solution. The Rational Decision Making is a seven step model for making rational and logical reasons: Define the problem The very first step which is normally overlooked by the top level management is defining the exact problem. ThoughRead MoreUsing Tools For Decision Making1447 Words   |  6 PagesUsing Tools for Decision Making Organizations and its employees have to make decisions on a daily basis. Regardless of the organizational level - from the CEO to the receptionist – at some point in their careers most employees are faced with an organizational or personal dilemma. Whether the situation is personal or professional, individuals should first identify the root cause of the dilemma as part of the decision-making process; verify the real problem before attempting to generate a solutionRead MoreLogical Selection of Reasoning and Facts in Rational Decision Making1240 Words   |  5 PagesRATIONAL DECISION MAKING Rational decision making is a decision making model that involves the logical selection among possible choices that is based on reasoning and facts. In a rational decision making process a business manager will often employ a series of analytical steps to review relevant facts observation and possible outcomes before choosing a particular course of action. Rational decision making can also be termed classical decision making. Rational decision making is part of the normativeRead MoreThe Rational Choice Theory Of Criminology1106 Words   |  5 Pages The Rational Choice Theory April Smolkowicz Criminology 3200 Georgia Gwinnett College  The Classical School of Criminology was developed by two utilitarian philosophers, Cesare Beccaria and Jeremy Bentham during the early 17th century. The Classical School of Criminology is an important theory in the framework of criminal behavior, with principle themes that include: criminal acts are of individuals free will and rational deliberation, calculating, and hedonistic beings. CriminalsRead MoreProcessual Strategy1272 Words   |  6 PagesProcessual, Rational, Fuzzy, Evolutionary 1. Processual approach: Strategy is produced in an incremental fashion, as a pattern in a stream of decisions. Fuzzy approach: Companies sometimes adopt an incremental approach to change. Whats different between these two approach? The Processual approach is really talking about strategy emerging from the many different day-to-day decisions taken by the staff. It’s incremental, in that it is occurring by being added to with each decision taken. EachRead MoreThe Rational Thinking Is Very Powerful Word1464 Words   |  6 PagesIntroduction The Rational Thinking is very powerful word as it help us in making a decision which is appropriate. As in rational thinking there is logical and reasonable thinking and the decision maker is free from all the restriction such as sentiment. So the decision is made on the basis of original facts and knowledge not on the sentiment. As all the people have the ability to make the logical decision to every problem but they face a sentiment due to which they usually take decision without thinkingRead MoreRationality Vs. Rational Rationality1257 Words   |  6 Pages When applying pragmatic rationality in planning, it comes to a set of model, which starts from goals and visions and ends in implementation as well as evaluation, that are widely used in making (comprehensive) plans. This seemingly rational model, however, does not always guarantee that we make the rational choice. Argued by Ernest Alexander, rationality in planning implies that valid assumptions are made based on analyzing all relevant informations.(Brooks 2002) However, neither ‘valid assumptions’Read MoreThe Theory Of Planning, Policy Formulation And Decision Making Essay981 Words   |  4 PagesComparisons (Branch) method, which has been neglected by authors (in the literature) for a long time. This long neglected method is contrasted with the Rational-Comprehensive (Root) method, which has been widely covered in the books (literatures) of planning, policy formulation and decision-making. The author examines and describes how some administrators approach complicated social problems as the root method fails when applied to difficult social problems because people have different views and sometimes

Measuring Welfare and Assessing Sustainability

Question: Discuss about the Measuring Welfare and Assessing Sustainability. Answer: Introduction: Gross Domestic Product is termed as the financial value of all the finished commodities as well as services that are produced within the border of the country in a precise time. Gross Domestic Product is mainly calculated on the yearly basis however; it can be calculated on the quarterly basis as well. GDP is mainly used as an economic indicator of the monetary health of a country as well as a measure of a standard of living of the country. The mode of measuring GDP is mainly consistent from country to country. The productivity of a variety of countries with a degree of correctness is measured with the help of GDP (Bleys, 2012). GDP from any period can be calculated as a percentage comparative to previous years. It is also possible to track GDP for long distance of time that is used to measure economic growth and decline in the economy. GDP is also considered as one of the most important economic indicator of National Accounts that represents total market value of all completed commo dities as well as services that are manufactured in the country. GDP is mainly calculated by using the following formula: GDP = C + I + G + NX, where C denotes all private consumption, G is the total of government spending, I denotes the overall investment of the country and NX denotes total net exports. Net exports are mainly equivalent to the sum of exports less imports. Exports refer to the purchase of commodities and services that are produced in the overseas. On the other hand, imports refers domestic acquire of this foreign products as well as services. Net Exports are mainly a heave on total GDP of a country as a country regularly imports more as compared to its regular exports. The government spending accounts for the overall expenditure that is made by the central government. Government purchases of goods and services are a recompense of government workers and purchases from businesses and overseas. However, in the GDP calculation the payments related to transfer and interest are not included. Investment on the other hand, refers to the sum of investments in the purchases of private housing as well as investment in non-residential structures and durable equipments. Consumption is the total sum of personal consumption expenditures that includes both durable and non-durable goods and services (Yamarone, 2012). Three approaches are used to measure the GDP. The most important approach is termed as the production approach. The reversal of the expenditure approach is the production approach. The total value of the economic output are calculated with the help of this approach. This approach involves the compiling of GDP to add up the production by division of activity. Under this approach, GDP is calculated by summing the value of sales of commodities and regulating for procure of intermediate commodities to produce the goods sold. However, one of the biggest disadvantages of this method is that this approach is not able make a difference between intermediate and final commodities. The calculation scheme for this method is as follows: Total Output intermediary consumption for generating commodities and services = GDP at market prices + tax on commodities and import subsidies on commodities = Total GDP (Fioramonti, 2013). The total GDP is calculated as the sum of gross value additional to the institutional elements that are resident in the financial system as well as taxes on commodities and imports. The production approach looks backwards from the vantage of a state of finished monetary activity. Another approach that is used to measure GDP is the income approach that is calculated by summing up the factor proceeds to the factors of production in the society. The countries such as Australia and the United States mainly use the income approach through trend extrapolation to approximate GDP. The calculation scheme under this method is as follows: Employment income in the form of salaries and social advantages + mixed income acknowledged from self-employment + Overall profit received by firms from monetary activities + taxes on production and import Subsidies on manufacture and import = Total GDP (Fleurbaey Blanchet, 2013). The calculation of GDP by the income approach method is based on sum of income of those institutional elements that is directly involved in the manufacture of commodities and services in a given time. The mostly used approach in order to measure GDP is the expenditure approach. The expenditure approach is mainly used to measure the overall sum of all the commodities that is used to develop a finished manufactured goods for sale. The calculation scheme under this approach is as follows: Consumption expenditure of households + Services provided by non-profit organization serving households + Combined and personal services provided by General Government + Gross formation of capital + changes in inventories = Total expenditure at market prices + Exports of goods and services - Imports of goods and services = Total GDP The calculation of GDP by the expenditure method is based on expenditures that are incurred in a given period by institutional elements that are resident in the financial system. It is not necessary that high rate of real GDP growth is good for a country. A high rate of real GDP views rising crime costs as a positive development. The destruction of forests are also viewed as a good news for GDP. The developed countries like New Zealand and Singapore has lower GDP as compared to countries like China. The GDP only measures the sales and income from economic purchases rather than looking at any moral implication (Aguiar Bils, 2015). References Aguiar, M., Bils, M. (2015). Has consumption inequality mirrored income inequality?.The American Economic Review,105(9), 2725-2756. Fioramonti, L. (2013).Gross domestic problem: The politics behind the world's most powerful number. Zed Books. Yamarone, R. (2012). Gross Domestic Product.The Trader's Guide to Key Economic Indicators, Third Edition, 11-46. Fleurbaey, M., Blanchet, D. (2013).Beyond GDP: Measuring welfare and assessing sustainability. Oxford University Press. Bleys, B. (2012). Beyond GDP: Classifying alternative measures for progress.Social Indicators Research,109(3), 355-376.

Recommendation Plan for American Airlines

Table of Contents Executive Summary Introduction Situation Analysis Strategic Plan Marketing Strategies Conclusion Works Cited Executive Summary The airlines industry is experiencing far-reaching consolidation. The consolidation is necessitated by competition in the volatile industry. However, the aim of establishing airline businesses is profit. The events in the airlines industry force companies to enter into mergers to gain dominant market share and have competitive edge through synergy.Advertising We will write a custom report sample on Recommendation Plan for American Airlines specifically for you for only $16.05 $11/page Learn More The US Airways and America Airlines are such companies that have entered into merger negotiations to establish one company called the American Airlines. This paper explores the events that led to the need for the merger (situation analysis), the market strategies the companies are employing and the recommendations th at the resultant company should implement as a strategic plan to ensure the profitability and survival of the company. Introduction Domestic airlines in the US have been struggling financially for years. The global financial recession significantly affected the companies leading to the alternative methods of ensuring the survival and profitability of the business ventures. One of the strategies typically employed by companies is mergers. Mergers ensure that the participating companies build capacity to serve customers with increased assets and convergence of corporate strategies intended to increase profitability. Customers’ choice of flights is limited in most routes leading to increased profitability of the resultant company. One such merger involved the America Airlines and the US Airways to form American Airlines (Fried 46). Situation Analysis The airline industry is often faced by challenges in operations for profitability, market share and competitive advantage. The eme rgence of many local airline companies as a result of the few limitations of entry entices investors to enter the profitable and rapidly growing industry. The talk of the merger between the America Airlines and the US Airways began in 2011. The America founding company called AMR Corporation filed for Chapter 11 bankruptcy security. The company consequently ran into trouble with employees and unions. The long and often difficult processes of pairing down the company’s high cost structure and renegotiating fresh labor deals with unions proved challenging for the company. Upon learning the difficulties the America Airlines was facing, the US Airways Chief Executive Officer and chairperson Doug Parker initiated the merger talks with the America Airlines (Walker 25). To Parker, entering into such a high profile deal would make sense.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fa ct, it would present the companies with the opportunity to develop an airline of equal measure and competitiveness to rival the mega-carriers mergers of North West Airlines/Delta Airlines and Continental Airlines/United Airlines. On the contrary, the America Airlines’ CEO and chairperson Tom Horton maintained the talks as almost improbable. During the announcement of the merger, the CEO revealed that he initially opted to stay out of the talks after it became apparent that America Airlines required undergoing extensive restructuring alongside putting the house in order before any successful merger. The situation at the America Airlines required the talks to be deferred for almost two years. The merger talks were restarted after the American Airlines had made sufficient restructuring progress and entering into new labor deals that made the talks meaningful. The profitability of the America Airlines had continued to dwindle. When the talks were resumed, Horton felt that it was the right time for the right deal. Transitioning the agreement from mere talks and handshakes to a single airline demands a master plan of coordination. The coordination and collaboration is essential in ensuring that the right things are in the right place at the right time considering the scale of the merger between the two companies. The magnitude of the merger involved in the deal would book a place in the history of airline industry. Putting the Airlines together was challenging. However, the highly experienced personnel and personal dedication of managers involved in sealing the deal diminished the level of difficulty. The companies’ shareholders also contributed towards the successful merger that would see the value of their shares improve dramatically. The best people were placed in appropriate corporate positions to get the deal sealed, operations launched and profitability realized. The success of the merger would see the America Airlines emerge from bankruptcy with more strength to compete with global airlines. Strategic Plan The emerging company also called the American airlines would result in the company becoming the largest airline globally in terms of passenger traffic. The American Airlines had planned to purchase more Airbus 320 airliners. In order to achieve this, it filed bankruptcy to be allowed to realize this objective.Advertising We will write a custom report sample on Recommendation Plan for American Airlines specifically for you for only $16.05 $11/page Learn More The strategy may not be viable as the company may sink deeper into bankruptcy if the current resources are not properly managed to recover from the bankruptcy.   It would be prudent for the company to realign its activities with the resources it already possesses.  The cooperation of employees is essential for successful mergers. Employees feel insecure, as they are uncertain of their predicament in terms of employment and job securit y. It is hence imperative for the human resource function of both companies to communicate incessantly with employees about the importance of the merger and assuring them of their job security. Apparently, more than 36,000 employees will be affected if the transition clauses are not addressed adequately. The stability and confidence of the employees in the resultant company is critical for the future of the company. The merger will result in the company being among the top three airlines that will control three-quarters of the US airline traffic. The company will gain market share and have competitive advantage given that it will service all the routes the original companies served without competing against each other. There will be synergy between the companies in terms of resources, ideas, operations and the delivery of the company goals.  The two companies have distinct characteristics in customer service. The core services offered by both companies should be merged to ensure t hat the resultant company indiscriminately serves all the existing customers of both companies. The management of the two companies should draft a program for the implementation of the plan. The plan should be introduced and implemented in phases to allow employees and customers adjust to the new structures and operations of the company. Marketing Strategies The consolidation of the airline industry has resulted in competition among airlines. The competition arises from enhanced technology used by the airlines since merged companies have the financial capacity to implement new technologies. Airlines that are not financially endowed risk losing market share to large companies. Large companies with financial might poach for competent employees from smaller companies who bring with them knowledge resources. This helps them to propel the companies to higher levels of performance, service delivery and profitability. Merged companies compete among themselves for competitive advantage. It is hence imperative for companies to develop a marketing strategy that fits the market of operation.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The success of American airlines will depend on the internal marketing conducted by the company. The company must focus on the expanded pool of employees to ensure that they are assisted in adapting to the new company structure before focusing on the customers (Tokhi 17). The services provided require ensuring that workers possess the attitude, expertise and commitment necessary to meet the anticipation of the customers. The American Airlines will expect to encounter superior services to what the separate companies provided prior to the merger. This will ensure the sustenance of customer loyalty and assist in attracting the prospective customers. The employees need to be developed through training to integrate both cultures for efficiency and productivity. Management, coaching and leadership will play a critical role in the success of the merger. Considering the huge fleet the American Airlines will have, the company should consider expanding its operations globally. Inherently, air line mergers result in the reduction of flights and shrinkage in the selected hubs. However, the merger between the America Airlines and the US Airways is somehow different since only twelve of the hundred routes the companies operate overlap (Associated Press 24). The company should maintain and upgrade all the hubs currently operated by the companies. Previously, companies that merge often downgraded some hubs. The move does not mix well with the customers served by these hubs leading to the loss of customer confidence in these companies. The airliners operating in the overlapping routes should be reassigned to completely new routes in the emerging airline markets such as Asia and Africa. Apparently, the Asian market is attracting many airline companies due to the attractive business atmosphere that is rapidly emerging in the Gulf following the relative political stability. The United Arab Emirates has opened the market for airlines by intentionally failing to legislate on air pol icies. Dubai is an international business hub attracting millions of tourists and businesspersons. This presents the American Airlines with the opportunity to venture into the market.  Despite the size of the resultant company, there is need for the company to offer competitive prices. This is essentiality considering that there are many competitors in the industry and the consolidation of the industry further enhances the competition. However, to attain a competitive advantage over rivals, the company must improve the quality of services offered. This will make the company an airline of choice for customers. The customer base will increase significantly. It is also important for the company to conduct an environmental scan. This will help the management to determine and evaluate the events taking place outside the company. These events include what the competitors do as well as the level of customer satisfaction.  Conversely, it is imperative for the company to dedicate more hu man resources and invest extra finances into promotions. These resources will play a central role in creating brand awareness. The company may consider erecting billboards in strategic locations particularly in cities and airports. Additionally, it should engage the services of creative advertisement producers to create modern adverts that capture the attention of the audience.  The two companies are popular among many air travelers. However, the change in the company names may confuse a considerable percentage of potential customers. The company should therefore make the public aware of the merger and try to explain the benefits the customers will enjoy from the merger. The benefits that the company may pursue should be clarified to the customers through adverts in the mass media. The fact that they will be able to travel to diverse locations that single companies did not serve prior to the merger should be well articulated. In view of promotions, the company should consider intr oducing incentives to fly with the airline. These may include allocation of points to customers for every flight, which may eventually be converted to cash or air ticket. The company should also consider giving its loyal customers complimentary tickets and allow them to choose their desired destinations.  The internet has presented organizations with the opportunity to market products. Service industries such as the airline industry stand the chance to market its services to prospective customers through social media available in the internet. The company will have a large customer base. The customers will inherently have concerns that they require the company to address. Customer care centers may not sufficiently address all the concerns over the phone. In this respect, the company should consider creating a website and portal where customers may post their complaints as well as interact with each other regarding the services offered by the company. The information collected by t he company in the company portal will be essential in helping the company to improve the services. The information will also be instrumental in evaluating customer satisfaction levels. The information collected in the portal may assist the company in tracing the purchasing trends of customers in specific markets and put the information in a database. The analysis of the data will help the company to narrow its market strategy in specific target markets. Customer relations management (CRM) is an essential element of marketing. Customers must get the value for their money in order to make repeated purchases of the services offered. In this respect, it is important for the company to establish a customer care center that will address customer concerns of any nature. This requires the company to train part of the workers on the handling of customers and attending to their needs. The center should operate around the clock to ensure that customers are attended to without any delays. Custo mers are satisfied when their concerns are addressed even if immediate solutions are not available. The word of mouth is a strategic tool for marketing. Customers interact in social circle and spread the news of the services offered by airlines. Satisfied customers usually recommend the services of a delivering company to friends and relatives. The ultimate end-state objective of the American Airlines is becoming the leader in the airlines industry globally. This is possible if the data collected, evaluated and produced by the CRM system is utilized to effect positive changes in the company. One of the company’s end goals is the formation of alliances with successful global marketing companies to help the company reach customer in all the target markets. Conclusion The increasingly challenging economic conditions in the airline industry have forced several companies to run out of business. Other companies that are determined to remain in business consider mergers as an avenue to gain market share, become profitable and gain competitive advantage. Companies that enter into mergers require having a strategic plan that will facilitate the attaining of the company goals and objectives. The plan should include marketing strategy that will help the company increase profitability through the development of a competitive workforce that delivers the objectives of the company.  Contemporary, there is a wide range of marketing strategies that a company may employ to market itself to the current and prospective customers. These include internal marketing of the employees through training, coaching, promotions, and appropriate customer relations management. However, the success of mergers between airline companies primarily depends on the ability of the resultant company to adopt the past successes into the new company as well as support from stakeholders and employees. Works Cited Associated Press. â€Å"Merger Could Bring Stability, Finally.† FW Business Press, 25.6 (2013): 23-24. Print. Fried, Brandon. â€Å"Positive Outlook is Key in Sorting out American/US Airways Merger.† ACW, 1.2 (2013):46-47. Print. Tokhi, Milay. â€Å"A Case Study on Classic Airlines: Practical Marketing Solutions.† Journal of Business Studies Quarterly, 1.1(2009): 16-25. Print. Walker, Karen. â€Å"The New American.† ATW, 2.1(2013): 24-27. Print. This report on Recommendation Plan for American Airlines was written and submitted by user Kyler Wise to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.