5 marketing questions ( please use relatively marketing concepts) Essay

5 marketing questions ( please use relatively marketing concepts) - Essay Example ey are planning to buy not only for the producers, but also from the general public, people they know and those who are total strangers (Kozinets, De Valck, Wojnicki & Wilner 2010, p. 74). Some of these people who have previously used the product or service in question can give important information that might be useful for decision makings. In online communities the quality of information that is availed to consumers is very essential. Despite the fact that online communities can be important to consumers because of the fact that they get the information from fellow consumer, the marketing department of certain products and services usually have very little say about the quality of information that is communicated to consumers. This can be said to be a weakening factor to marketing departments globally (Cheung, Lee & Rabjohn 2008, p. 232). As days go by, the power of giving information that influence decision making on products and services is gradually moving from the hands of marketing departments to the hands of consumers. Given the fact that online consumer communities influence the choice of consumers of on which products or services to consume, marketers should be cautious of this shift of power. By this awareness they should at making greater use of online consumer communities to affect the consumption of their products and services (Clarke & Flaherty 2005, p. 88). One thing that they should have in mind is that whenever targeting online communities of consumer, they should take into consideration the fact that the effectiveness of the use of these communities always differs by culture (Hennig†Thurau, Gwinner, Walsh & Gremler 2004, p. 44). For instance, a research that was carried out in the difference in the use of online consumer communities between individualism communities and communism communities, it was discovered that they were more effective in the communist countries. It is undeniable that the shift of power for product promotion is shifting

Decision-making process in nursing base on scenario. Initial Essay

Decision-making process in nursing base on scenario. Initial presentation of patient and diagnostic fase - Essay Example 2005). When making choices, nurses are obliged to take due care and ensure they discharge their duties in accordance with their professional training and expertise. This experience may have been acquired from work practice or from training (Royal College of Nursing, 2006, p.17). To attain a high degree of joint understanding between the patients, relatives and practitioners, the medical practitioners should establish Ð ° training program to ensure that all the stakeholders are made aware of the prevailing circumstances and the possible consequences of the action taken by the health care practitioners. The healthcare providers must exercise their professional ethics to ensure they act in good faith and in the interests of the patients (Royal College of Nursing, 2006, p.22). The nurses should first assess the problem and then seek for solutions to the emerging issues during the assessment process. The alternative chosen should promise the best outcome and should be as effective as pos sible. The medical practitioner decisions are however influenced by their expertise, the available medical facilities, and the level of acceptance of the consequences of the outcome of the decision taken, as well as willingness of the patient and the relatives to acknowledge those consequences. The nurses have a duty to assess the situation at hand and make decisions concerning the treatment that can be given to the patient. In this case, the patient who is an elderly woman and has a wound on her left limb undergoes many challenges which affect her life in many ways such as inability to move from one place to another (Royal College of Nursing, 2006, p.35). She cannot work for her daily bread since she is unable to move around. She also undergoes a lot of stress because she cannot interact with other people in the society (Jones, 2005). The first thing the nurse has to consider when examining the patient is the family background because this could give them a clue as to what may have caused the wound. Some of the problems are inherited genetically. In case the problem has ever affected one or more of the family members, the medical practitioner can get an avenue for making a conclusion regarding the patient’s condition. Also, patients’ background is likely to point out a situation in the patient’s life which may have contributed to the problem (Lewenson, and Truglio-Londrigan, 2008, p.143). These could include previous surgery wounds which may have resulted in complications for various reasons such as bone fracture during surgery or inflammations sustained during the operation process. The patient has been in this condition for a period of four weeks. Before the practitioners can make a decision regarding the patient’s condition, they should first get information from the patient because this will assist them in making the choice (Royal College of Nursing, 2006, p.26). According to the past records, this patient had similar problem t hree years before its recurrence, and the condition was cured by compression bandaging. The nurses can use this information to interpret the condition which may be affecting the patient. For example the venous ulcers could be treated though compression bandage unlike other types of ulcers such as those caused by depression of diabetes. The health care providers should also carry out physical assessment of the patient. They should examine the skin and the wound