Little Women During The American Civil War - 1348 Words

Families - whether they are big or small - have different social norms and interact with each other very differently. Some families are very open with each other, while others are very closed. A change within a family unit has an effect on the family’s dynamic and how the family members interact with each other. American culture reflects this in the belief that families are changed either positively or negatively by major emotional events. The family unit can be described in many different ways. Sometimes the family unit, like in Little Women by Louisa May Alcott, consists of everyone that is blood related. The family unit can also extend past genetic barriers and represent big groups such as everyone in the United States of America. The family unit is not exclusive of a specific classification of the members. In Little Women, the March family had to adjust due to emotional events in their family during the American Civil War period. Little Women is a novel set in the early 1860s about a family, which consists of Mr. and Mrs. March, and their four daughters, Meg, Jo, Amy and Beth. Jo, the second oldest child, is the protagonist in the book. She does not like change and during the book her world changes beyond her control. Early in the book all four sisters, even though they were not all the same age, were open to each other and told each other everything. Their father was away fighting in the Civil War. America was experiencing troubles and went into war, whichShow MoreRelatedThe Civil War And American History890 Words   |  4 Pages In American History many significant events took place that reflected religious faith of multiple Americans and has shaped the world we live in today. Throughout the 1800s, the most memorable times in America took place throughout the Civil War. Events that escalated before, during and even following the Civil War resulted in a chain of reactions from many people within that period. After analyzing the events of the Civil War, I was able to draw a connection to the actions of the soldiers, womenRead MoreLittle Women And The Civil War903 Words   |  4 PagesLittle Women and the Civil War. The Civil War served as much more than the fight for civil economies and a struggle to end slavery. What lied in the foreground of the civil war are images of unions and confederate soldiers rummaging through forest of the American South and thoughts of slaves gaining their long sought freedom. However most people do not consider the lingering backdrop of the war. That would be the effects the war would have on the changing gender roles. The new gender roles formedRead MoreAfrican Americans During The Civil War1211 Words   |  5 PagesAfter the Civil War, the United States underwent a period of reconstruction. From the time of 1877 to 1890, the US economy grew exponentially, wealthy business owners like Rockefeller and Vanderbilt built American cities and railroads, and immigrants from all over the world flooded into the country. However, during this period America also faced great amount of poverty, terrible working conditions, mass political corruptions, and a destruction of civil rights for African Americans, women, and immigrantsRead MoreWomen s Rights During The Civil War1065 Words   |  5 Pages Women s Rights In the Civil War Time Period Before the war, women had very little rights. A married woman could not control property that was hers before marriage, keep control of her wages, acquire property while married, she could not transfer or sell property, she couldn’t even bring a lawsuit. A husband could do anything he wished to with a woman’s material. He could sell them, break them, and his wife couldn t sell or give away the exact same things. It was immensely unfairRead MoreThe War On The Home Front1112 Words   |  5 Pageson the home front. Those two events were WWII and the Cold War. Civil rights, the cultural norms, and society at large, had changed greatly during a short amount of time due to these events. The United States was fight a war on two fronts, both at home and overseas. The wars overseas had great influence and impact on the successes that would come over time on the home front. Without these wars and times of trials and tribulations, the civil rights movement and society as a wh ole, would most likelyRead MoreAnalysis Of Karen Abbott s Liar, Temptress, Soldier 934 Words   |  4 PagesTayler Meneguin Mr. Dittmar American History 2nd Quarter Book Report December 18, 2014 Liar, Temptress, Soldier by Karen Abbott was a great book explaining the role of four women had during the civil war. In books, we readers do not alway read about the women and their phenomenal actions and duties during the war. In many peoples minds they just think, the women do not play a role, but in all reality the North would have never won if the women would not have stepped up and took over the farm, industriesRead MoreThe Evolution Of Social Welfare Policy955 Words   |  4 Pagesreveals to us society in mid-twenith century. It was the end of a long war. The econmy was at full employment and people had homes. Due to a series events that took place, it changed the outcome of the Unites States during the mid-twenith century. New laws were impeached, and their were protection laws for the people. President Harry S. Truman was elected president in 1945. During his administration Korean War had begun. After the war military spending went down. Because North Korea invaded South KoreaRead MoreEssay on The Civil War: A Women’s Time to Shine1334 Words   |  6 PagesThe Civil War was a defining point for the United States. The people of America were forced to step back and reevaluate what defined the American Citizen: a person with the rights and privilege to cast a vote for what or who he believes in. The key word here is â€Å"he†. The Civil War brought freedom and rights to African Americans, yet it had no directly positive effect on women’s rights. While African Americans were seeing their lives and futures change, to many observers the women’s rights movementRead MoreWomen During The Civil War Essay1283 Words   |  6 PagesWomen During the Civil War ‘I want something to doÂ… ‘Write a book, Qouth the author of my being. ‘Dont know enough, sir. First live, then write. ‘Try teaching again, suggested my mother. ‘No thank you, maam, ten years of that is enough. ‘Take a husband like my Darby, and fulfill your mission, said sister Joan. ‘Cant afford expensive luxuries, Mrs. Coobiddy. ‘Go nurse the soldiers, said my young brother, Tom. ‘I will! (Harper 14). This is a dialog of Louisa May Alcott with her relativesRead MoreWhat Was The Civil War?1490 Words   |  6 PagesWhat was the Civil War? Who was fighting who? â€Å"The war resolved two fundamental questions left unresolved by the revolution: whether the United States was to be a dissolvable confederation of sovereign states or an indivisible nation with a sovereign national government; and whether this nation, born of a declaration that all men were created with an equal right to liberty, would continue to exist as the largest slaveholdi ng country in the world,† Dr. James McPherson writes. The Civil War was between

Decision Making A Rational Approach - 1572 Words

To demonstrate effective judgment and decision making a rational approach must be taken in order to reach an optimal decision. I am diagnosed with a high functioning form of Obsessive Compulsive Disorder. This condition drives me to act exceptionally irrational in my judgments and decisions. I strive each day to improve my skills and decrease the impact of my irrational fears. With a major of management, my future career undoubtedly be filled with tough decisions and judgment calls that require a calm, sound and rational mind. This paper will cover the knowledge acquired over the past sixteen weeks on judgment and decision-making. I will discuss both the availability and confirmation heuristics and the biases that stem from them. Lastly†¦show more content†¦Ease of recall is based on vividness and recency. Frequently occurring events are more easily remembered, thus deemed highly probable. These events will carry much more weight it has occurred in recent times. The ease of retrievability bias states that frequency of occurrences is generally overestimated because of the way the mind structures itself and the search strategies humans use. We structure the world around us according to the way we search for information within our own minds. I am extremely guilty of constantly utilizing the availability heuristic inappropriately to streamline my decision-making process. When facing decisions, I immediately rack my brain to estimate probability from the limited knowledge I possess. I tend to take a much longer time to decide which alternative to choose in the decision-making process. I dismiss looking for outside information because of a belief that it will take me a much longer time. In theory this is ridiculous since I am well aware that I am an irrational person especially in the area of judgment and decision making. While using this heuristic can lead to an optimal decision. Availability of information is affected by vivid, emotional responses. The in formation that is recalled is most likely always skewed as I encounter many situations that invoke strong emotional responses. With knowledge that I use this heuristic and as a result utilize it’s biases I know I must change my behavior in order to become aShow MoreRelatedThe Rational Approach Is An Ideal Model For Decision Making959 Words   |  4 PagesThe rational approach is considered an ideal model for decision making; this model based on a systematic four step process to analysis the problem followed by a four step process to develop and implement the solution in a logical step by step sequence. While the rational approach is the optimum decision making process, the new emergency room manager will be faced with pressures to quickly delivery results so mostly likely not have the time and resources to evaluate every alternative. In additionRead MoreWhat Is Rational And Perceptual Approaches Is Critical For Effective Management?880 Words   |  4 Pagesinundated with decisions ranging from daily operational issues to long-term strategic planning. For instance, developing new products, allocati ng firm’s resources, creating daily and weekly goals or establishing an advertising campaign. As a result of the rapid changes in the business environment, it is essential that managers understand different decision-making models. These models can range from rationalistic, scientific to less structured, perceptual, intuitive decision-making styles. In disagreementRead MoreDecision Making Cycle1030 Words   |  5 Pages § The principles involved in managerial decision making and effective problem solving. The Rational Decision Making emerges from Organizational Behavior. The process is one that is logical and follows the orderly path from problem identification through solution. The Rational Decision Making is a seven step model for making rational and logical reasons: Define the problem The very first step which is normally overlooked by the top level management is defining the exact problem. ThoughRead MoreUsing Tools For Decision Making1447 Words   |  6 PagesUsing Tools for Decision Making Organizations and its employees have to make decisions on a daily basis. Regardless of the organizational level - from the CEO to the receptionist – at some point in their careers most employees are faced with an organizational or personal dilemma. Whether the situation is personal or professional, individuals should first identify the root cause of the dilemma as part of the decision-making process; verify the real problem before attempting to generate a solutionRead MoreLogical Selection of Reasoning and Facts in Rational Decision Making1240 Words   |  5 PagesRATIONAL DECISION MAKING Rational decision making is a decision making model that involves the logical selection among possible choices that is based on reasoning and facts. In a rational decision making process a business manager will often employ a series of analytical steps to review relevant facts observation and possible outcomes before choosing a particular course of action. Rational decision making can also be termed classical decision making. Rational decision making is part of the normativeRead MoreThe Rational Choice Theory Of Criminology1106 Words   |  5 Pages The Rational Choice Theory April Smolkowicz Criminology 3200 Georgia Gwinnett College  The Classical School of Criminology was developed by two utilitarian philosophers, Cesare Beccaria and Jeremy Bentham during the early 17th century. The Classical School of Criminology is an important theory in the framework of criminal behavior, with principle themes that include: criminal acts are of individuals free will and rational deliberation, calculating, and hedonistic beings. CriminalsRead MoreProcessual Strategy1272 Words   |  6 PagesProcessual, Rational, Fuzzy, Evolutionary 1. Processual approach: Strategy is produced in an incremental fashion, as a pattern in a stream of decisions. Fuzzy approach: Companies sometimes adopt an incremental approach to change. Whats different between these two approach? The Processual approach is really talking about strategy emerging from the many different day-to-day decisions taken by the staff. It’s incremental, in that it is occurring by being added to with each decision taken. EachRead MoreThe Rational Thinking Is Very Powerful Word1464 Words   |  6 PagesIntroduction The Rational Thinking is very powerful word as it help us in making a decision which is appropriate. As in rational thinking there is logical and reasonable thinking and the decision maker is free from all the restriction such as sentiment. So the decision is made on the basis of original facts and knowledge not on the sentiment. As all the people have the ability to make the logical decision to every problem but they face a sentiment due to which they usually take decision without thinkingRead MoreRationality Vs. Rational Rationality1257 Words   |  6 Pages When applying pragmatic rationality in planning, it comes to a set of model, which starts from goals and visions and ends in implementation as well as evaluation, that are widely used in making (comprehensive) plans. This seemingly rational model, however, does not always guarantee that we make the rational choice. Argued by Ernest Alexander, rationality in planning implies that valid assumptions are made based on analyzing all relevant informations.(Brooks 2002) However, neither ‘valid assumptions’Read MoreThe Theory Of Planning, Policy Formulation And Decision Making Essay981 Words   |  4 PagesComparisons (Branch) method, which has been neglected by authors (in the literature) for a long time. This long neglected method is contrasted with the Rational-Comprehensive (Root) method, which has been widely covered in the books (literatures) of planning, policy formulation and decision-making. The author examines and describes how some administrators approach complicated social problems as the root method fails when applied to difficult social problems because people have different views and sometimes

Measuring Welfare and Assessing Sustainability

Question: Discuss about the Measuring Welfare and Assessing Sustainability. Answer: Introduction: Gross Domestic Product is termed as the financial value of all the finished commodities as well as services that are produced within the border of the country in a precise time. Gross Domestic Product is mainly calculated on the yearly basis however; it can be calculated on the quarterly basis as well. GDP is mainly used as an economic indicator of the monetary health of a country as well as a measure of a standard of living of the country. The mode of measuring GDP is mainly consistent from country to country. The productivity of a variety of countries with a degree of correctness is measured with the help of GDP (Bleys, 2012). GDP from any period can be calculated as a percentage comparative to previous years. It is also possible to track GDP for long distance of time that is used to measure economic growth and decline in the economy. GDP is also considered as one of the most important economic indicator of National Accounts that represents total market value of all completed commo dities as well as services that are manufactured in the country. GDP is mainly calculated by using the following formula: GDP = C + I + G + NX, where C denotes all private consumption, G is the total of government spending, I denotes the overall investment of the country and NX denotes total net exports. Net exports are mainly equivalent to the sum of exports less imports. Exports refer to the purchase of commodities and services that are produced in the overseas. On the other hand, imports refers domestic acquire of this foreign products as well as services. Net Exports are mainly a heave on total GDP of a country as a country regularly imports more as compared to its regular exports. The government spending accounts for the overall expenditure that is made by the central government. Government purchases of goods and services are a recompense of government workers and purchases from businesses and overseas. However, in the GDP calculation the payments related to transfer and interest are not included. Investment on the other hand, refers to the sum of investments in the purchases of private housing as well as investment in non-residential structures and durable equipments. Consumption is the total sum of personal consumption expenditures that includes both durable and non-durable goods and services (Yamarone, 2012). Three approaches are used to measure the GDP. The most important approach is termed as the production approach. The reversal of the expenditure approach is the production approach. The total value of the economic output are calculated with the help of this approach. This approach involves the compiling of GDP to add up the production by division of activity. Under this approach, GDP is calculated by summing the value of sales of commodities and regulating for procure of intermediate commodities to produce the goods sold. However, one of the biggest disadvantages of this method is that this approach is not able make a difference between intermediate and final commodities. The calculation scheme for this method is as follows: Total Output intermediary consumption for generating commodities and services = GDP at market prices + tax on commodities and import subsidies on commodities = Total GDP (Fioramonti, 2013). The total GDP is calculated as the sum of gross value additional to the institutional elements that are resident in the financial system as well as taxes on commodities and imports. The production approach looks backwards from the vantage of a state of finished monetary activity. Another approach that is used to measure GDP is the income approach that is calculated by summing up the factor proceeds to the factors of production in the society. The countries such as Australia and the United States mainly use the income approach through trend extrapolation to approximate GDP. The calculation scheme under this method is as follows: Employment income in the form of salaries and social advantages + mixed income acknowledged from self-employment + Overall profit received by firms from monetary activities + taxes on production and import Subsidies on manufacture and import = Total GDP (Fleurbaey Blanchet, 2013). The calculation of GDP by the income approach method is based on sum of income of those institutional elements that is directly involved in the manufacture of commodities and services in a given time. The mostly used approach in order to measure GDP is the expenditure approach. The expenditure approach is mainly used to measure the overall sum of all the commodities that is used to develop a finished manufactured goods for sale. The calculation scheme under this approach is as follows: Consumption expenditure of households + Services provided by non-profit organization serving households + Combined and personal services provided by General Government + Gross formation of capital + changes in inventories = Total expenditure at market prices + Exports of goods and services - Imports of goods and services = Total GDP The calculation of GDP by the expenditure method is based on expenditures that are incurred in a given period by institutional elements that are resident in the financial system. It is not necessary that high rate of real GDP growth is good for a country. A high rate of real GDP views rising crime costs as a positive development. The destruction of forests are also viewed as a good news for GDP. The developed countries like New Zealand and Singapore has lower GDP as compared to countries like China. The GDP only measures the sales and income from economic purchases rather than looking at any moral implication (Aguiar Bils, 2015). References Aguiar, M., Bils, M. (2015). Has consumption inequality mirrored income inequality?.The American Economic Review,105(9), 2725-2756. Fioramonti, L. (2013).Gross domestic problem: The politics behind the world's most powerful number. Zed Books. Yamarone, R. (2012). Gross Domestic Product.The Trader's Guide to Key Economic Indicators, Third Edition, 11-46. Fleurbaey, M., Blanchet, D. (2013).Beyond GDP: Measuring welfare and assessing sustainability. Oxford University Press. Bleys, B. (2012). Beyond GDP: Classifying alternative measures for progress.Social Indicators Research,109(3), 355-376.

Recommendation Plan for American Airlines

Table of Contents Executive Summary Introduction Situation Analysis Strategic Plan Marketing Strategies Conclusion Works Cited Executive Summary The airlines industry is experiencing far-reaching consolidation. The consolidation is necessitated by competition in the volatile industry. However, the aim of establishing airline businesses is profit. The events in the airlines industry force companies to enter into mergers to gain dominant market share and have competitive edge through synergy.Advertising We will write a custom report sample on Recommendation Plan for American Airlines specifically for you for only $16.05 $11/page Learn More The US Airways and America Airlines are such companies that have entered into merger negotiations to establish one company called the American Airlines. This paper explores the events that led to the need for the merger (situation analysis), the market strategies the companies are employing and the recommendations th at the resultant company should implement as a strategic plan to ensure the profitability and survival of the company. Introduction Domestic airlines in the US have been struggling financially for years. The global financial recession significantly affected the companies leading to the alternative methods of ensuring the survival and profitability of the business ventures. One of the strategies typically employed by companies is mergers. Mergers ensure that the participating companies build capacity to serve customers with increased assets and convergence of corporate strategies intended to increase profitability. Customers’ choice of flights is limited in most routes leading to increased profitability of the resultant company. One such merger involved the America Airlines and the US Airways to form American Airlines (Fried 46). Situation Analysis The airline industry is often faced by challenges in operations for profitability, market share and competitive advantage. The eme rgence of many local airline companies as a result of the few limitations of entry entices investors to enter the profitable and rapidly growing industry. The talk of the merger between the America Airlines and the US Airways began in 2011. The America founding company called AMR Corporation filed for Chapter 11 bankruptcy security. The company consequently ran into trouble with employees and unions. The long and often difficult processes of pairing down the company’s high cost structure and renegotiating fresh labor deals with unions proved challenging for the company. Upon learning the difficulties the America Airlines was facing, the US Airways Chief Executive Officer and chairperson Doug Parker initiated the merger talks with the America Airlines (Walker 25). To Parker, entering into such a high profile deal would make sense.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fa ct, it would present the companies with the opportunity to develop an airline of equal measure and competitiveness to rival the mega-carriers mergers of North West Airlines/Delta Airlines and Continental Airlines/United Airlines. On the contrary, the America Airlines’ CEO and chairperson Tom Horton maintained the talks as almost improbable. During the announcement of the merger, the CEO revealed that he initially opted to stay out of the talks after it became apparent that America Airlines required undergoing extensive restructuring alongside putting the house in order before any successful merger. The situation at the America Airlines required the talks to be deferred for almost two years. The merger talks were restarted after the American Airlines had made sufficient restructuring progress and entering into new labor deals that made the talks meaningful. The profitability of the America Airlines had continued to dwindle. When the talks were resumed, Horton felt that it was the right time for the right deal. Transitioning the agreement from mere talks and handshakes to a single airline demands a master plan of coordination. The coordination and collaboration is essential in ensuring that the right things are in the right place at the right time considering the scale of the merger between the two companies. The magnitude of the merger involved in the deal would book a place in the history of airline industry. Putting the Airlines together was challenging. However, the highly experienced personnel and personal dedication of managers involved in sealing the deal diminished the level of difficulty. The companies’ shareholders also contributed towards the successful merger that would see the value of their shares improve dramatically. The best people were placed in appropriate corporate positions to get the deal sealed, operations launched and profitability realized. The success of the merger would see the America Airlines emerge from bankruptcy with more strength to compete with global airlines. Strategic Plan The emerging company also called the American airlines would result in the company becoming the largest airline globally in terms of passenger traffic. The American Airlines had planned to purchase more Airbus 320 airliners. In order to achieve this, it filed bankruptcy to be allowed to realize this objective.Advertising We will write a custom report sample on Recommendation Plan for American Airlines specifically for you for only $16.05 $11/page Learn More The strategy may not be viable as the company may sink deeper into bankruptcy if the current resources are not properly managed to recover from the bankruptcy.   It would be prudent for the company to realign its activities with the resources it already possesses.  The cooperation of employees is essential for successful mergers. Employees feel insecure, as they are uncertain of their predicament in terms of employment and job securit y. It is hence imperative for the human resource function of both companies to communicate incessantly with employees about the importance of the merger and assuring them of their job security. Apparently, more than 36,000 employees will be affected if the transition clauses are not addressed adequately. The stability and confidence of the employees in the resultant company is critical for the future of the company. The merger will result in the company being among the top three airlines that will control three-quarters of the US airline traffic. The company will gain market share and have competitive advantage given that it will service all the routes the original companies served without competing against each other. There will be synergy between the companies in terms of resources, ideas, operations and the delivery of the company goals.  The two companies have distinct characteristics in customer service. The core services offered by both companies should be merged to ensure t hat the resultant company indiscriminately serves all the existing customers of both companies. The management of the two companies should draft a program for the implementation of the plan. The plan should be introduced and implemented in phases to allow employees and customers adjust to the new structures and operations of the company. Marketing Strategies The consolidation of the airline industry has resulted in competition among airlines. The competition arises from enhanced technology used by the airlines since merged companies have the financial capacity to implement new technologies. Airlines that are not financially endowed risk losing market share to large companies. Large companies with financial might poach for competent employees from smaller companies who bring with them knowledge resources. This helps them to propel the companies to higher levels of performance, service delivery and profitability. Merged companies compete among themselves for competitive advantage. It is hence imperative for companies to develop a marketing strategy that fits the market of operation.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The success of American airlines will depend on the internal marketing conducted by the company. The company must focus on the expanded pool of employees to ensure that they are assisted in adapting to the new company structure before focusing on the customers (Tokhi 17). The services provided require ensuring that workers possess the attitude, expertise and commitment necessary to meet the anticipation of the customers. The American Airlines will expect to encounter superior services to what the separate companies provided prior to the merger. This will ensure the sustenance of customer loyalty and assist in attracting the prospective customers. The employees need to be developed through training to integrate both cultures for efficiency and productivity. Management, coaching and leadership will play a critical role in the success of the merger. Considering the huge fleet the American Airlines will have, the company should consider expanding its operations globally. Inherently, air line mergers result in the reduction of flights and shrinkage in the selected hubs. However, the merger between the America Airlines and the US Airways is somehow different since only twelve of the hundred routes the companies operate overlap (Associated Press 24). The company should maintain and upgrade all the hubs currently operated by the companies. Previously, companies that merge often downgraded some hubs. The move does not mix well with the customers served by these hubs leading to the loss of customer confidence in these companies. The airliners operating in the overlapping routes should be reassigned to completely new routes in the emerging airline markets such as Asia and Africa. Apparently, the Asian market is attracting many airline companies due to the attractive business atmosphere that is rapidly emerging in the Gulf following the relative political stability. The United Arab Emirates has opened the market for airlines by intentionally failing to legislate on air pol icies. Dubai is an international business hub attracting millions of tourists and businesspersons. This presents the American Airlines with the opportunity to venture into the market.  Despite the size of the resultant company, there is need for the company to offer competitive prices. This is essentiality considering that there are many competitors in the industry and the consolidation of the industry further enhances the competition. However, to attain a competitive advantage over rivals, the company must improve the quality of services offered. This will make the company an airline of choice for customers. The customer base will increase significantly. It is also important for the company to conduct an environmental scan. This will help the management to determine and evaluate the events taking place outside the company. These events include what the competitors do as well as the level of customer satisfaction.  Conversely, it is imperative for the company to dedicate more hu man resources and invest extra finances into promotions. These resources will play a central role in creating brand awareness. The company may consider erecting billboards in strategic locations particularly in cities and airports. Additionally, it should engage the services of creative advertisement producers to create modern adverts that capture the attention of the audience.  The two companies are popular among many air travelers. However, the change in the company names may confuse a considerable percentage of potential customers. The company should therefore make the public aware of the merger and try to explain the benefits the customers will enjoy from the merger. The benefits that the company may pursue should be clarified to the customers through adverts in the mass media. The fact that they will be able to travel to diverse locations that single companies did not serve prior to the merger should be well articulated. In view of promotions, the company should consider intr oducing incentives to fly with the airline. These may include allocation of points to customers for every flight, which may eventually be converted to cash or air ticket. The company should also consider giving its loyal customers complimentary tickets and allow them to choose their desired destinations.  The internet has presented organizations with the opportunity to market products. Service industries such as the airline industry stand the chance to market its services to prospective customers through social media available in the internet. The company will have a large customer base. The customers will inherently have concerns that they require the company to address. Customer care centers may not sufficiently address all the concerns over the phone. In this respect, the company should consider creating a website and portal where customers may post their complaints as well as interact with each other regarding the services offered by the company. The information collected by t he company in the company portal will be essential in helping the company to improve the services. The information will also be instrumental in evaluating customer satisfaction levels. The information collected in the portal may assist the company in tracing the purchasing trends of customers in specific markets and put the information in a database. The analysis of the data will help the company to narrow its market strategy in specific target markets. Customer relations management (CRM) is an essential element of marketing. Customers must get the value for their money in order to make repeated purchases of the services offered. In this respect, it is important for the company to establish a customer care center that will address customer concerns of any nature. This requires the company to train part of the workers on the handling of customers and attending to their needs. The center should operate around the clock to ensure that customers are attended to without any delays. Custo mers are satisfied when their concerns are addressed even if immediate solutions are not available. The word of mouth is a strategic tool for marketing. Customers interact in social circle and spread the news of the services offered by airlines. Satisfied customers usually recommend the services of a delivering company to friends and relatives. The ultimate end-state objective of the American Airlines is becoming the leader in the airlines industry globally. This is possible if the data collected, evaluated and produced by the CRM system is utilized to effect positive changes in the company. One of the company’s end goals is the formation of alliances with successful global marketing companies to help the company reach customer in all the target markets. Conclusion The increasingly challenging economic conditions in the airline industry have forced several companies to run out of business. Other companies that are determined to remain in business consider mergers as an avenue to gain market share, become profitable and gain competitive advantage. Companies that enter into mergers require having a strategic plan that will facilitate the attaining of the company goals and objectives. The plan should include marketing strategy that will help the company increase profitability through the development of a competitive workforce that delivers the objectives of the company.  Contemporary, there is a wide range of marketing strategies that a company may employ to market itself to the current and prospective customers. These include internal marketing of the employees through training, coaching, promotions, and appropriate customer relations management. However, the success of mergers between airline companies primarily depends on the ability of the resultant company to adopt the past successes into the new company as well as support from stakeholders and employees. Works Cited Associated Press. â€Å"Merger Could Bring Stability, Finally.† FW Business Press, 25.6 (2013): 23-24. Print. Fried, Brandon. â€Å"Positive Outlook is Key in Sorting out American/US Airways Merger.† ACW, 1.2 (2013):46-47. Print. Tokhi, Milay. â€Å"A Case Study on Classic Airlines: Practical Marketing Solutions.† Journal of Business Studies Quarterly, 1.1(2009): 16-25. Print. Walker, Karen. â€Å"The New American.† ATW, 2.1(2013): 24-27. Print. This report on Recommendation Plan for American Airlines was written and submitted by user Kyler Wise to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Live At The Acropolis free essay sample

If you are a new age music fan, a classical music fan, or even if you just like the sound of orchestral instruments like the piano, violin, and the drums, like me, you will enjoy Yannis music. This music is unmatched and unique sounding because of the interesting combination of instruments. Besides the traditional orchestra, drums, bass guitar and synthesizers are added. This produces a gripping, full sound. There is also an extra, special effect made by the synthesizers. The setting of this performance also has influence over the effect of the music on you. In this album, Yanni has returned to his native country of Greece to perform. In every song, you can hear a mystical echo. This is the effect the Acropolis has over the music. The songs are all brilliantly written. All parts of the revised orchestra seem to flow together. Almost all of the main themes are played on a piano by Yanni, and are accompanied by the Royal Philharmonic Concert Orchestra. We will write a custom essay sample on Live At The Acropolis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, if you happen to play an instrument like the piano (like me), you can really get into the melodic flow of some of the songs. You can also appreciate Yannis wonderful talent. He writes all of the music on all of his CDs. If you need a musical change, try this out. There are loud, booming songs and songs that can put you to sleep. And even if you dont like this one, there are many other Yanni albums to choose from.You may be surprised!! .

Free sample - Air Transportation. translation missing

Air Transportation. Air TransportationModern science has made the life easy for people. With the help of innovation in technology, our lifestyle becomes updated. Now, we are in the edge of Modern scientific world. What was our dream yesterday becomes the reality today. Scientific triumph is seen everywhere around us and bring blessings to the mankind. In the field of transportation science make revolutionary change as many new forms of transportations invented. The face of earth has been changed and science has change the mode of lifestyle in the past hundred years than in last four thousand years before. We have observed the gifts of science of motor cars, steam engine, electric and magnetic trains. But we can be amazed to see the marvelous and greatest invention of flying like a bird in the sky. Previously we were satisfied traveling with the buses, trains, automobiles, even boats and ships. But the dream of moving through air becomes the reality when different forms of air transportation are innovated. In 1903, Wright brothers discovered aero-plane. â€Å"Air transportation is the movement or transport of human and objects from one place to another by air†. Now in the busy world air transportation becomes the very easy and time saving ways for travel across the world. It is the fastest, shortest, quickest means of the carrier. This forms of travel is very much comfortable. It gives us the unique opportunity and brings excitement and thrilling while moving from one location to another. In this pleasant journey no traffic jam and other sorts of barriers are seen. Overall journey by air is much safe, sound and cool experience to the travelers. With the help of air transportation the world has become a mere global family. It successfully exceeds the distant and time constant in journey. This mode of transportation is still quite costly and since only affluent section of the society can afford it. So, for busy business people especially the top business managers and organization heads, the top officials of any country and other people who have the money used to take air transportation for traveling. There are various advantages and disadvantages of using air travel. But the advantages are innumerous and the usefulness of taking air transport removes the time and distance limitations. Now people fly to many parts of the worlds with the least time and with very comfortable ways. Not only for peak time but also for any time during the year, you can book your air ticket. The price of air travel depends on the types of the class of the set, the selection of the airline, destination etc. Bruckner (2002), Daniel and Pahwa, (2000) discussed about the demand management which is becoming a bigger challenge in the airline industry. The history and evolution of air transportation has come across a long way. Around 400 BC, in Ancient Chine, kites were used as the religious customs. Initially kites are made for fun but later more sophisticated kites are tested to know the motion of the wind and weather. From centuries, man have desired to fly and touch the sky like a bird. Hero of Alexandria who was a famous ancient Greek engineer worked with stream and air pressure to reveal the sources of power. He had tried some experiments in these fields with a water kettle and fire to get some concepts about power.   In 1492, Theories of flight was designed by Leonardo da Vinci. He has given over hundred of drawings to highlight his ideas about the concept of flight. Most of his drawings depict the ideas for man carrying machines with wings and trails of birds. His design of Ornithopter is quite similar to the helicopter in the modern time. Aviation pioneers and contributor to this field have examined the concept of Vinci in 19th century. In 1783, Joseph Michel and Jacques Etienne Montgolfier brothers developed the first hot air balloon. The earliest hot balloon climbed 6000 feet high and passed about one mile with a sheep, duck and roosters. Jean-Francois Pilatre de Rozier and Francois Laurent are the first human passengers who flown on November 21, 1783. Sir George Caysley who has distinguished between lift and drag experimented with wing design in order to find out how human can fly in the sky. His experiments took place between 1799 and 1850s. A young boy was the first passenger of Canley’s gliders. He has dedicated fifty years in to make updating his theory. He changed the shape of the wing of gliders for smooth air blowing across the wings. In his work, â€Å"On Ariel Navigation† he has given clue for human to fly in the sky. Otto Lilienthal was a German engineer studied aerodynamics and he was the first person of glider designer. Using his design subsequent engineers got various clues of flying techniques. He was so much enthralled and exited about flight design that he wrote a book and published in 1889. His work was taken by the Wright brothers as a base of flight design. In 1891, Samuel Langley built a place called aerodrome. On December 17, 1903, Orville Wright and Wilbur Wright took their first flight in the air. They had studied the earlier works, took good concept and implement in their experiment. They studied the motion of wind and other scientific factors and did the research. 1st the Wright brothers tested with the gliders and designed the wind tunnel to alter the wing’s shapes. Later they create a propulsion system use to make the lift for fly. Orville piloted the plane which was 605 pounds in weight. US govt bought the 1st plane form Wright brothers in 1909 with a value of $25000 and awarded a bonus of $5000 for exceed forty mph. There are different types of air travel that exists both commercially and private. Some of them have been developed many years ago and some are developed recently couple of years back. Today’s hot air balloons are used with the same technology and feature of the previously invented balloons. In a wicker basket heat source and passengers are placed under the shed of the balloon. According to the direction of the wind, balloon moves with the increase of heat. Various colorful and attractive balloons are seen as a medium of air transportation. The most popular means of air transport is the fixed wing airplane. Flight tracking organization flight ware claims that over 49315 commercial flights operate globally on a daily basis. Nearly 1.2 billion people of the world use airplane as a means of transportation. So we can find the impact of Air transportation on the social life of people. For smooth takeoff and landing a long runway is required at the airport. Propeller is used to warm up the place for flight and wings work as wind stabilizer. The airplanes are designed in such a way that they can withstand any bad situation in the air like bad weather or other natural or manual problems. The pilots are so adept in handling the air plane; they are enabling to ride a plane even in most risky and dangerous situation. Helicopters are other medium of air transport. Mainly it is used to carry the soldiers into the remote areas where with the airplane can be accessible. The apache helicopter is the modern sand sophisticated form of transportation used in the defense. In the emergency situation of any country like flood or cyclones, the relief can be reached to the affected people though helicopter. Personal air transport is seen for the richest people of the world. The importance of air transportation is unimaginable. It takes days even months to travel via seas but it takes only couple of hours to reach any destination via air. Toady air travel become very much common. Most of the countries of the world use this medium of transport. Brueckner (2005) studied about the fact of managing the passengers need to travel via air. The air line authorities need to give more focus to fulfill the growing need of air transport of the people. Many companies currently producing large and most sophisticated air plane with the state of the art technology Research is being conducted to at NASA Langley Research Center to fly the Pacific Ocean in few hours of time or try to develop jumbo jet having giant wings that carries over 700 passengers. Airbus, the aircraft manufacturer has a plan named â€Å"engineers dream†. The company wants to make this dream in to reality by 2030 which they claimed will be the future of air transport. The plane will have all the latest and comfortable facilities of our imagination. The aircraft will have the design of cabins and engines, aerodynamics and aircraft materials. The seat of the plane will have self cleaning materials designed for a snug fit. Walls of the plane will give 360 views with transparent see through button. The use of green energy like solar panels, fuel cells and body heat used to generate power all the systems will be presented in the future aircraft. The safety measures will be the most focus of future air Transportation. The future planes will be designed in such a way to provide the passengers with utmost safety and security. The seating arrangements, trouble handling measures will be so updated that passengers will be highly delighted with the service. Another aspect of future airplane is to reach the destination with the fastest mode. The speed of future plane will be super fast. The air transportation in the future will become not only comfortable but also memorable. Various aspects of Airport services demand and supply   have been discussed   in the work of   Zografos and Madas (2003). They tried to show different approaches in this matter. The cargo transporters will become more flexible and less time consuming. Various Commercial airlines allow citizens to attend different business programs, holiday vacation, and tour to the globe. Many long distance cargos are moved quickly via air transport. Human and cargo carriers are shipped on charters or regular frequent basis. In an airport various flights are scheduled for variety of destination. People can take the service by booking the tickets online or manually. The future of airplane industry will be focused on the green energy especially solar energy. Some researches were conducted to highlight the future dimension and nature of air transport using the green and other alternative sources of energy. Ausubel and meyer (1998) , Bhadra, Gentry and Wells (2005) This new sources of alternative energy bring opportunities that can be applied to Air plane industry. Various researches are ongoing to develop viable and cost reducing energy for the airplane. We hope that in the very near future this imagination will become the reality and transportation via air becomes very much pleasant and comfortable. Air transportation unlike other modes of transportation has much impact in the economy of any country. Developed countries and provide the best facilities of Air transport by establishing various airports in the busy and important states across the country. When people are provided with much innovative and safe means of air transport facilities, the revenue of the air industry will increase. When destinations are very far away, commercial airplane travel become the most comfortable and quick means. Sometimes accidental issues and risk of life may occur in air travel. But the same can be happens to other mode of communication like water and road transportation. Most of the airplanes are equipped with many features and facilities that give the passengers the unique opportunity of traveling. The food and stuff are well served and the air hostess shows their warm hospitability that can delight anyone who travels by air for the first time. The air plane industry owner tries to provide the home environment during the travel by air. The state of the art technology and the digital equipment of entertainment take you in the world of imagination. Air travel is very convenience especially when you are in a hurry or rush situation. Schank (2005) discussed about several pricing strategy of the airline industry. The peak and off-peak pricing and its effect on the passengers to take air transport have been highlighted in their study.You can book the air ticket easily by making a phone call to any traveling agent. There are several organizations that may assist you in answering your quires about air travel. Air transportation system brings us the opportunity to move the cargo in very quickest and fastest time. Journey by air is very pleasant and interesting. It gives good feelings and excitement to the passengers on board. The outside scenery observed from the plane is very charming. Air Transport makes the far distance place very close. We can now travel anywhere in the world within no time. The transport of human and the cargo are two types of service the airline industry serves. With the expansion of global business and transaction with distant parts of the world, it requires a swift mode of transport system. People are previously in search of the need of such type of service. Now with the invention of modern science air transport meets the hidden desire of people to move from one place to another by air. The air transport system is a blessing of the modern science which unveils the opportunities of serving a distinct group of people who want to travel by air.   Apart from other transportation medium like transport by water or road transportation, air transportation is very much popular and useful mode of transportation. Now business head managers and top officials of the state can attend any foreign meeting and programs quickly with the help of air transport and come back within very short time. References Brueckner, J.K. (2002), â€Å"Internalization of airport congestion†, Journal of Air Transport Management, 8, 141-147. Zografos, K.G. and Madas, M.A. (2003),â€Å"Critical assessment of airport demand management Strategies in Europe and the United States – comparative perspectives†, Brueckner, J.K. (2005), â€Å"Internalization of airport congestion: a network analysis†, International Journal of Industrial Organization,23, 599-614. Air Transportation Challenges: Airspace, Airports, and Access. Transportation Research record, 1850, 41-48 Daniel, J.I. and Pahwa, M. (2000), â€Å"Comparisonof three empirical models of airport congestion pricing†, Journal of Urban Economics, 47, 1-38 Ausubel, J. H.; Marchetti, C.; Meyer (1998) P. S. To w a r d Green Mobility: The Evolution of Transport. E u r o p e a n Review, 6 (2), 137–156 Bhadra, D., J. Gentry, B. Hogan, and M. Wells. (2005) â€Å"Future Air Traffic Timetable Estimator,† Journal of Aircraft, 42(2), 320-328. Schank, J.L. (2005), â€Å"Solving airside airport congestion: why peak runway pricing is not Working†,   Journal of Air Transport Management, 11,417-425.

NUTRITION AND DENTAL HYGIENE IN THE ELDERLY Essay

NUTRITION AND DENTAL HYGIENE IN THE ELDERLY - Essay Example Efforts to help them independently brush can be made by strapping their toothbrush on their hand with a wide elastic band; enlarging brush handles by taping it to a sponge; and lengthening the handle of toothbrushes through tongue depressors. Automatic flossers can be used to help them floss; or while flossing their teeth for them, music can be played or the TV can be turned off to provide some distraction (Paterson, 2000). For those with dentures, their gums and the roofs of their mouths must be gently brushed with toothpaste for the removal of plaque and for the stimulation of gums; their dentures must be cleaned daily and all residues of food removed (Paterson, 2000). In order to improve the oral health of the elderly, a nutritional assessment must first be carried out in order to determine the patient’s diet and determine if he is taking in the proper foods to remain healthy. The patient’s daily water intake must also be evaluated. The goal for the patient is for hi m to receive and achieve an energy intake of from 30 to 40kcal/kg/day and a protein intake 1.2 to 1.5 g protein/kg/day (Haute Autorite de Sante, 2007). The French National Nutrition Health Program is also recommended for these patients.

Discuss the problem of compounding Type I error and explain how the Essay

Discuss the problem of compounding Type I error and explain how the ANOVA addresses this problem - Essay Example In most cases, the effects of multiple tests are ignored and their interaction in the two-way ANOVA. According to Huck (2014), chapter eleven, some of the recommended solutions to compounding the Type 1 error is through ignoring them or by the use of ANOVA. The ANOVA works by comparing the variance within each sample population and the variance between different samples. The variance between and within the samples are computed by getting the sum of the squares then using different formulas to obtain the final result. First, compute the variance between the samples then compute the variance within the samples. Next, computation of the ratio that exists between the variance obtained from between and within to obtain the F ratio. If the null hypothesis is true it implies that the variance between the samples should be equal to zero. Is the converse is the case, the F ratio is larger and the bigger the value gets, the more the chances of rejecting the null hypothesis. Another solution is through the Bonferroni adjustment in which case the alpha is divided by the number of tests. This helps in minimizing on the effects of factorial issue on the final result (Ware & Brewer,

What is egovernment, what was its goal and has it worked Assignment

What is egovernment, what was its goal and has it worked - Assignment Example though installation of e-government is predicted to boost the economy in various ways, it attracts different reactions as far as its sustainability is concerned. Preview of the existing governments that have used it like in United States and Europe gives an insight into the pros and cons of this program. Critical assessment of past literature and the observed global socio-economic and political trend offers the best platform to debate this phenomenon. The relevance of e-government is significantly supported as it seeks to improve public and private partnership in the emerging service delivery models. The increasing debate on quality of service delivery in the public sector has seen growth in e-government. This concept is seen as boosting efficiency and effectiveness of the functionality of the government in its service delivery responsibility to the people. In this wake of public-private partnership, incorporation of information and communication technology in various activities is inevitable. In this respect, various governments have sought to apply e-government towards competitive execution of its services for internal and external interactions .E-government is a means of ‘electronic governance’. It is the use of Information Technology in the functioning of a government so as to have good and smart governance. Smart implies ‘Moral, Simple, Responsive, Accountable, and transparent’. This constitutes the use of information and communication technology by the agencies of the government so as to have transparency while dealing with different issues (Affis co, et al. 2006). E-government has significant role in improving the efficiency of various arms of government in their different duties. However, there are criticisms that are seen as regards its implementation and sustainability in this era of increasing cybercrime among other ICT related challenges. The overall gains that have been made and the prospective benefits that are associated with implementing

Impact of New Media on Teenagers | Research

Impact of New Media on Teenagers | Research THE IMPACT OF NEW MEDIA ON TEENAGERS CONDUCT Emily Shaba The data was obtained through interviews at two high schools and through the below interview questions. Interview questions The majority of teenagers in schools access new media through their phones and laptops. The main sites that are used or the most used form of new media is Facebook and Whatsapp as well as the internet in general through Google to find out things they are curious about. Most of the youth as well admitted to having used new media frequently some even admit to being addicted to it. According to the research however new media has positively impacted teenagers in a lot of positive ways the first being it helps them with research in school work and finding out about other things that they may be curious about. Social sites help to build a closer relationship between teenagers and their friends plus relatives that may be far away. It provides quick and cheap communication as compared to phone calls and text messages or travelling to meet their friends and relatives. It also helps with making new friends for teenagers that are naturally shy and cannot or find it had to make friends or interact with others physically. They get a chance to find someone to interact with and talk to when need be. Makes them understand new technology that is coming in and how to use it effectively. They are however also some negative ways in which new media impacts teenagers firstly being that despite the ability to make new friends they are not trustworthy. This may be imposter’s people with bad manners that may end up sharing them with the teenagers or worse criminals who end up harming innocent teens or stealing from them. Most teenagers also admitted to the fact that it is too tempting, it gives them the chance to see things that may be inappropriate to them on a silver platter it is like leaving chocolate on the table for a kid and telling them not to eat when its alone with them in the room for days and nobody has the ability to know if they eat it. This also results in teens being exposed to porn and other inappropriate pictures which later trigger things like premarital sex and early pregnancies. Teens are also exposed to a western way of life and tend to think drugs and alcohols are part of life and if you do not drink go clubbing or use media then you feel left out and backwards in time. It is so addictive that teens can not focus on anything else other than it. It also gives wrong information about various things and teens get wrong advice from their new internet found friends about different things which ends up corrupting their character. Most teenagers agreed to there being a change in the way they act or view things since they started using new media. They know more things than they did in the past and they are pickier about things more especially the way they dress or act around friends. New media from an academic point of view has also impacted them positively in that it helps them with homework and research when their given something to work on at school. It also helps them to find notes, books and past papers that their school may not be able to provide which also helps with their performance in class. They also learn a lot of new things online that they may not be able to learn in school. They are able to get inspiration from other people that they are able to look up and find out about their lives online. It helps with their spellings and grammar. New media however also has academic disadvantages which according to the research included: It reduces concentration on school as the time that would be used for studying is rather used on new media or social sites. Instead of concentrating in class teens are busy on their phones using social media or thinking about what to say to who, their next Facebook or WhatsApp profile picture and status. It makes them lazy and increases chances of plagiarism as they might as well take an already written paper and just change it than spend time on writing a paper rather than on the internet. Due to the many abbreviations used on social sites the teens spellings are sometimes affected and their language too. It provides them sometimes with the wrong information on their school work too. It has also impacted the way they relate to their friends in that they have more time to chat and hence it brings them closer. However other friends that do not use new media are isolated. It reduces interaction between teens instead of them meeting up to chat or do another thing they only want to talk using social media. Most teens start to feel that their culture is left behind and start to despise it. They, as a result, they forsake culture and tradition which ends up leading them astray. This also destroys the spreading of our African culture and heritage with other as it is slowly dying. People end up following western culture and values and even dressing which may be inappropriate for the African society. Like not doing house chores or ignoring guests when they come instead of greeting them and making them feel at home. Most admit to their principles being bent to some extent to fit in which may not, however, be an appositive thing, especially If what they are fitting into is inappropriate and destructive. I was also shocked to find out that their other teens that do not use any form of new media or social site and some that only use new media for school in this day of age and time. This was due to parents denying them access to it after witnessing a reduction in their grades. Others were because of their religion not permitting them to do so or simply not wanting to do so after being affected by it negatively in some ways. They said the was an increase in their performance due to this in class as they had more time to study but however lacked some friends and often felt left out. Most teens did say they should be an age restriction on sites as to what they can and cannot view. They should be appropriate pictures on social sites. And finally, parents should mind the time that their children are given internet access. Some teens suggested being given access in the evening, weekends and on holidays. The Victorian Era: Social Classes Of England The Victorian Era: Social Classes Of England The Victorian Era social classes of England are unlike any other social system; every rule could be bent or broken (An Ancestry.com Community, par. 1). A person could be born into the lowest class, and could end up being part of the nobility by marriage (An Ancestry.com Community, par. 1). Some heiresses were married to local families (Thornber par. 10). An example of the odd rules would be how the aristocracy and gentry, in mid-nineteenth century, would become the upper class(Cody par.2). The Victorian Era is viewed as a period of great opportunity for every class.(Loftus par. 1). Each class can be divided by power, authority, wealth, working and living conditions, life-styles, education, and culture(Cody par. 2). At times, the middle class took power, not the upper class(Loftus, par. 1)The lower class was divided mainly by the wealth and working conditions of families(Channe14.com, par. 19). The main groups consist of upper class -aristocracy and gentry-, middle class, and lower cl ass. The gentry were lines of land-owning families from noble men (Thornber, pars. 2 and 4). Their system of inheriting the land from their father helped the gentry, but it eventually destructed them (Thornber par. 4). A main reason was the decline of agriculture after the Napoleonic Wars (Thornber par. 4). Some of the gentry managed to keep their estates (Thornber par. 8). Another reason for the gentrys fall was the male inheritors decline into moral sin (French and Rothery 403). The landed gentry was in control until the younger sons started to put the families financial security in danger; they were soon sent to an outside school (French and Rothery 403-405). This moral decline was soon blamed on the parents teaching of their children (French and Rothery 404). Although the kids did go to school, their circle of activity still revolved around society (French and Rothery 405). Although one might think the gentry to be powerful, the aristocrats retain the power (Channe14.com, pars.8). The sinple definition of aristocracy is rule of the best or superior (Aristocracy, par. 2). It has the least change out of all the social classes (Channe14.com, pars.8). Most people who made up the aristocracy were politicians who came from noble families (Channe14.com, pars.8). The unelected House of Lords is mainly made up of aristocrats (Channe14.com, par. 8). If you were part of the British aristocracy, by birth, you were a gentleman (The Gentleman, par.2). To be an aristocrat one had to have land (An Ancestry.com community, par. 1). Oddly enough, most aristocrats were not of the richest or most powerful families (An Ancestry.com Community, par. 3). The aristocrats were also head of the social life (Channe14.com, par.10). The great families filled the main circles, through their youth, with fashion and culture (Escott par. 2). They lived on grand country estates where they would go hunting and fishing (Channe14.com, par.10). Some aristocrats even had London estates which would opened up during certain seasons (Channe14.com, par. 10). Aristocrats eventually came to a point where they did not do anything but flaunted their wealth, and politics became a game (Escott par. 2). They realized they needed to step up their game when the middle class began to rise (Escott par. 2). The middle class consisted of businessman, entrepreneurs, shopkeepers, merchants, and any other men just above the lower class (Loftus par. 2). To be part of the middle class, one had to take care of ones self, their family, and ones community (Loftus par. 4). It is safe to say that a definition of the middle class is impossible (Loftus par. 1).The dream of the businessmen in the middle class was to become part of the aristocracy (Channe14.com, par. 11). Over time, the middle class changed into a small group mainly made up of professionals, factory owners, merchants, and writers (Channe14.com, par 12). An example of one of these would be the writer, Conan Doyle (Hammer 56 65). The middle class, unlike the aristocracy, made their society on rights not by hereditary gain (Loftus par. 1). The middle class has two main sections, the upper middle class and the lower middle class (Channe14.com, pars. 13 17). The upper middle class was between professionals, and industrialists (Channe14.com, par. 14). Professionals were the doctors, lawyers, clergy, and top civil servants (Channe14.com, par. 14). The lower middle class was made up of mostly women (Channe14.com, par. 16). Many upper middle class men worked in banks or climb up the ladder to rule the empire (Channe14.com, par. 15). These men were usually the ones who used their riches to buy homes and became just as rich as the aristocracy (Loftus par. 3). The middle classs economy and financial variations were made by differences on background, politics, and religion (Loftus par. 3). They mainly came from political coherence (Loftus par. 4). Emphasized by competition, thrift, and self-reliance, the middle class began to rise into power (Loftus par. 4). All their success was due to their principles on individuality (Loftus par. 5). Every middle class person, through hard work and self- reliance, could have had economic and social success (Loftus par. 5). Many critics, like Thomas Carlyle, were fearful that the middle class individualism would be a threat to the community (Loftus par. 5). Much of the middle class success came from the political economy as well as the social economy (Loftus par. 8). They were always ready for improvement; it was key to their culture (Loftus par. 8). The middle class defined themselves by attempting to make the lower class see their potential (Loftus par. 9). The lower class was more commonly known to the Victorians as the working class (Channe14.com, par. 18). The workers of the working class can be divided into six groups: high-paid labor, regular standard earners, small regular earners, intermittent earners, casual earners, and the lowest class (Channe14.com, pars. 18 and 19). The largest group division were the regular standard earners, which had more people than the other five groups put together (Channe14.com, par. 20). The regular standard earners were men who made their wages from the Victorian economy; as it rose, so did their wages (Channe14.com, par. 20). When the economy boomed, people had less children, which meant more time for relaxing (Channe14.com, par. 20). The Victorian Era was the best time for one to spend their days in leisurely activity (Channe14.com, par. 24). As life became better for the higher working classes, who are known as deserving poor, the poor became more desperate (Channe14.com, par. 21). While the deserving poor get charity, if and when they need it, the lowest class gets nothing (Channe14.com, par. 21). This class made up about a quarter of all the outskirt areas (Channe14.com, par. 21). Some of these people may be criminals or unemployed, but each of them live in conditions beyond their control (Channe14.com, pars. 22 23). Times became so bad that one might have seen another selling dog droppings (Channe14.com, par. 22). Country poverty was even more sad (Channe14.com, par. 23). Most people survived on eight pounds a year (Channe14.com, par. 23). Some teenagers were forced to join gangs and mothers had to give their babies opium so they would not cry (Channe14.com, par. 22 23). Though, if one of these men could save enough money to start a small business, he could move up into middle class (Loftus par. 11). The Victorian era was the best time for leisurely activity (Channe14.com, par. 24). The upper class, middle class and lower class began to fade away shortly after this end of this period (French and Rothery 402-422). As stated earlier, the Victorian Era gave opportunity to most everyone (Loftus par. 1). Each class opportunity was shown through power, authority, and wealth (Cody par. 2). At the close of this era, the higher middle class sat with the upper middle class at operas in the royal box, thus showing the opportunity in the classes (Channe14.com, par. 3). Interestingly enough, there are a few noble families still left in England today (An Ancestry.com Community, par. 18). Work Cited An Ancestry.com Community. 31 March 2010. English Social Classes. 08 November 2010 . aristocracy. Encyclopedia Britannica. 2010 ed. Channe14.com. 2010 Time Travelers Guide to Victorian Britain. 2010. . Fordham.edu. 2010. Modern History Sourcebook. 2010. . French, Henry and Mark Rothery. Upon Your Entry into the World: masculine values and the threshold of adulthood among landed elites in England 1680-1800.Social History. 33 (4 Nov. 2008) : 402 422. Academic Search Premier. EBSCO Brandon Public Library. 01 November 2010. . Hammer, Joshua. Sherlock Holmes London. Smithsonian January 2010:56-65 David, Cody. The Victorian Web. 2002. The Victorian Web. 22 July 2002 Social Class. 27 October 2010 . David, Cody. The Victorian Web. 2002. The Victorian Web. 22 July 2002 The Gentlemen. 01 November 2010 . Loftus, Donna. BBC. 15 October 2010 The Rise of the Victorian Middle Class. 08 November 2010 . Thornber, Craig. Cheshire Antiquities. 2010 The East Cheshire Gentry. 08 November 2010 .

Cheaper by the Dozen :: Free Essay Writer

Cheaper by the Dozen â€Å" Cheaper by the Dozen†, based on a real-life story of the Gilbreth family, is a fantastic book. This hilarious comedy about a family with a dozen children kept me in stitches until the end! This family, run like a well oiled machine, took me on Sunday rides through the country, battles in the family court, summers at the sea, Father’s theories on motion study, and the economic removal of the whole families tonsils. I loved it! I find it truly amazing. Not only did the family boast twelve children, but they all learned to speak foreign languages, touch typing, mental arithmetic, and even Morse Code- all because their father worked out dozens of ingenious ways to motivate them- although often it was quite reluctantly on their part. I had many laugh out loud moments, and at times would have enjoyed being a part of this large and loving family, or perhaps raising one of my own in the same manner†¦imagine that! It probably could never happen. I can’t imagine living with twelve brothers and sisters and getting along! Actually, I would not call it getting along; I would call it survival, by jimgo! The Gilbreth family of twelve red-haired, freckle-faced children parented by efficiency experts and pioneers in the field of motion study, Lillian and Frank, were a bit eccentric and extremely funny. I can still remember one of the lines a child blurted out at the dinner table â€Å"Please, we are NOT in the mood for an organ recital.† This was the standard reprimand for belching in the family and never intended for public airing. I also enjoyed the part when one of the children said to a dinner guest, â€Å"Is this of general interest?† Although these twelve children were highly disciplined by their father, (mother, for the most part, would just agree with father) in a couple instances they were able to catch father off guard, like when the children would continually ask him â€Å"Father can you touch type?† â€Å"No,† he would reply, â€Å"but I can teach it!† Nothing was considered more of a sin than wasting valuable time, that is why the father, Frank timed himself trying to go as fast as he possible can with almost everything. Every movement of everyday must be functional. He timed himself buttoning his shirt to see which way was faster, top-bottom, or bottom-top. He timed himself shaving to see which way took longer, using to brushes to apply the shaving cream, or one.

Fool Chapter 8

EIGHT A WIND FROM FUCKING FRANCE Hunter was right, of course, he wasn't able to feed Lear's train. We imposed on villages along the way for fare and quarter, but north of Leeds the villages had suffered bad harvests and they could not bear our appetites without starving themselves. I tried to foster good cheer among the knights, while keeping distance from Lear – I had not forgiven the old man for disowning my Cordelia and sending away Drool. Secretly I relished the soldiers' complaints about their lack of comfort, and made no real effort to dampen their rising resentment for the old king. On the fifteenth day of our march, outside of Lint-upon-Tweed, they ate my horse. â€Å"Rose, Rose, Rose – would a horse by any other name taste so sweet?† the knights chanted. They thought themselves clever, slinging such jests while spraying roasted bits of my mount from their greasy lips. The dull always seek to be clever at the fool's expense, to somehow repay him for his cutting wit, but never are they clever, and often are they cruel. Which is why I may never own things, never care for anyone, nor show desire for anything, lest some ruffian, thinking he is funny, take it away. I have secret desires, wants, and dreams, though. Jones is a fine foil, but I should like someday to own a monkey. I would dress him in a tiny jester's suit, of red silk, I think. I would call him Jeff, and he would have his own scepter, that would be called Tiny Jeff. Yes, I should very much like a monkey. He would be my friend – and it would be forbidden to murder, banish, or eat him. Foolish dreams? We were met at the gate of Castle Albany by Goneril's steward, adviser, and chief toady, that most pernicious twat, Oswald. I'd had dealings with the rodent-faced muck-sucker when he was but a footman at the White Tower, when Goneril was still princess at court, and I, a humble jongleur, was found wandering naked amid her royal orbs. But that tale is best left for another time, the scoundrel at the gate impedes our progress. Spidery in appearance as well as disposition, Oswald lurks even when in the open, lurking being his natural state of locomotion. A fine black fuzz he wears for a beard, the same is on his head, when his blue tartan tam is humbled at his heart, which it was not that day. He neither removed his hat nor bowed as Lear approached. The old king was not pleased. He stopped the train an arrow-shot from the castle and waved me forward. â€Å"Pocket, go see what he wants,† said Lear. â€Å"And ask why there is no fanfare for my arrival.† â€Å"But nuncle,[24]† said I. â€Å"Shouldn't the captain of the guard be the one – â€Å" â€Å"Go on, fool! A point is to be made about respect. I send a fool to meet this rascal and put him in his place. Spare no manners, remind the dog that he is a dog.† â€Å"Aye, majesty.† I rolled my eyes at Captain Curan, who almost laughed, then stopped himself, seeing that the king's anger was real. I pulled Jones from my satchel and sallied forth, my jaw set, as determined as the prow of a warship. â€Å"Hail, Castle Albany,† I called. â€Å"Hail, Albany. Hail, Goneril.† Oswald said nothing, did not so much as remove his hat. He looked past me to the king, even when I was standing an arm's length from him. I said: â€Å"King of bloody Britain here, Oswald. I'd suggest you pay proper respect.† â€Å"I'll not lower myself to speak with a fool.† â€Å"Primping little whoreson wanker, innit he?† said the puppet Jones. â€Å"Aye,† said I. Then I spotted a guard in the barbican, looking down on us. â€Å"Hail, Cap'n, seems someone's emptied a privy on your drawbridge and the steaming pile blocks our way.† The guard laughed. Oswald fumed. â€Å"M'lady has instructed me to instruct you that her father's knights are not welcome in the castle.† â€Å"That so? She's actually talking to you, then?† â€Å"I'll not have an exchange with an impudent fool.† â€Å"He's not impudent,† said Jones. â€Å"With proper inspiration, the lad sports a woody as stout as a mooring pin. Ask your lady.† I nodded in agreement with the puppet, for he is most wise for having a brain of sawdust. â€Å"Impudent! Impudent! Not impotent!† Oswald frothing a bit now. â€Å"Oh, well, why didn't you say so,† said Jones. â€Å"Yes, he's that.† â€Å"To be sure,† said I. â€Å"Aye,† said Jones. â€Å"Aye,† said I. â€Å"The king's rabble shall not be permitted in the castle.† â€Å"Aye. That so, Oswald?† I reached up and patted his cheek. â€Å"You should have ordered trumpets and rose petals scattered on our path.† I turned and waved the advance to the train, Curan spurred his horse and the column galloped forward. â€Å"Now get off the bridge or be trampled, you rat-faced little twat.† I strode past Oswald into the castle, pumping Jones in the air as if I was leading cadence for war drummers. I think I should have been a diplomat. As Lear rode by he clouted Oswald on the head with his sheathed sword, knocking the unctuous steward into the moat. I felt my anger for the old man slip a notch. Kent, his disguise now completed by nearly three weeks of hunger and living in the outdoors, fell in behind the train as I had instructed. He looked lean and leathery now, more like an older version of Hunter than the old, overfed knight he had been at the White Tower. I stood to the side of the gate as the column entered and nodded to him as he passed. â€Å"I'm hungry, Pocket. All I had to eat yesterday was an owl.† â€Å"Perfect fare for witch finding, methinks. You're with me to Great Birnam Wood tonight, then?† â€Å"After supper.† â€Å"Aye. If Goneril doesn't poison the lot of us.† Ah, Goneril, Goneril, Goneril – like a distant love chant is her name. Not that it doesn't summon memories of burning urination and putrid discharge, but what romance worth the memory is devoid of the bittersweet? When I first met her, Goneril was but seventeen, and although betrothed to Albany from the age of twelve, she had never seen him. A curious, round-bottomed girl, she had spent her entire life in and around the White Tower, and she'd developed a colossal appetite for knowledge of the outside world, which somehow she thought she could sate by grilling a humble fool. It started on odd afternoons, when she would call me to her chambers, and with her ladies-in-waiting in attendance, ask me all manner of questions her tutors had refused to answer. â€Å"Lady,† said I, â€Å"I am but a fool. Shouldn't you ask someone with position?† â€Å"Mother is dead and Father treats us like porcelain dolls. Everyone else is afraid to speak. You are my fool, it is your duty to speak truth to power.† â€Å"Impeccable logic, lady, but truth be told, I'm here as fool to the little princess.† I was new to the castle, and did not want to be held accountable for telling Goneril something that the king didn't wish her to know. â€Å"Well, Cordelia is having her nap, so until she wakes you are my fool. I so decree it.† The ladies clapped at the royal decree. â€Å"Again, irrefutable logic,† said I to the thick but comely princess. â€Å"Proceed.† â€Å"Pocket, you have traveled the land, tell me, what is it like to be a peasant?† â€Å"Well, milady, I've never been a peasant, strictly speaking, but for the most part, I'm told it's wake early, work hard, suffer hunger, catch the plague, and die. Then get up the next morning and do it all again.† â€Å"Every day?† â€Å"Well, if you're a Christian – on Sunday you get up early, go to church, suffer hunger until you have a big meal of barley and swill, then catch the plague and die.† â€Å"Hunger? Is that why they seem so wretched and unhappy?† â€Å"That would be one of the reasons. But there's much to be said for hard work, disease, run-of-the-mill suffering, and the odd witch burning or virgin sacrifice, depending on your faith.† â€Å"If they are hungry, why don't they just eat something?† â€Å"That is an excellent idea, milady. Someone should suggest that.† â€Å"Oh, I shall make a most excellent duchess, I think. The people will praise me for my wisdom.† â€Å"Most certainly, milady,† said I. â€Å"Your father married his sister, then, did he, love?† â€Å"Heavens no, mother was a Belgian princess, why do you ask?† â€Å"Heraldry is my hobby, go on.† Once we were inside the main curtain wall[25] of Castle Albany, it was clear that we would go no farther. The main keep of the castle stood behind yet another curtain wall and had its own drawbridge, over a dry ditch rather than a moat. The bridge was lowering even as the king approached. Goneril walked out on the drawbridge unaccompanied, wearing a gown of green velvet, laced a bit too tightly. If the intent was to lessen the rise of her bosom it failed miserably, and brought gasps and guffaws from several of the knights until Curan raised his hand for silence. â€Å"Father, welcome to Albany,† said Goneril. â€Å"All hail good king and loving father.† She held out her arms and the anger drained from Lear's face. He climbed down from his horse. I scampered to the king's side and steadied him. Captain Curan signaled and the rest of the train dismounted. As I straightened Lear's cape about his shoulders, I caught Goneril's eye. â€Å"Missed you, pumpkin.† â€Å"Knave,† said she under her breath. â€Å"She was always the most fair of the three,† I said to Lear. â€Å"And certainly the most wise.† â€Å"My lord means to accidentally hang your fool, Father.† â€Å"Ah, well, if accident, there's no fault but Fate,† said I with a grin – pert and nimble spirit of mirth that I am. â€Å"But call then for a spanking of Fate's fickle bottom and hit it good, lady.† I winked and smacked the horse's rump. Wit's arrow hit and Goneril blushed. â€Å"I'll see you hit, you wicked little dog.† â€Å"Enough of that,† said Lear. â€Å"Leave the boy alone. Come give your father a hug.† Jones barked enthusiastically and chanted, â€Å"A fool must hit it. A fool must hit it, hit it good.† The puppet knows a lady's weakness. â€Å"Father,† said she, â€Å"I'm afraid we've accommodation only for you in the castle. Your knights and others will have to make do in the outer bailey.[26] We've quarters and food for them by the stables.† â€Å"But what about my fool?† â€Å"Your fool can sleep in the stable with the rest of the rabble.† â€Å"So be it.† Lear let his eldest lead him into the castle like a milk cow by the nose ring. â€Å"She truly loathes you, doesn't she?† said Kent. He was busy wrapping himself around a pork shoulder the size of a toddler – his Welsh accent actually sounding more natural through the grease and gristle than when clear. â€Å"Not to worry, lad,† said Curan, who had joined us by our fire. â€Å"We'll not let Albany hang you. Will we, lads!?† Soldiers all around us cheered, not sure what they were cheering for, beyond the fact that they were enjoying the first full meal with ale that they'd had since leaving the White Tower. A small village was housed inside the bailey and some of the knights were already wandering off in search of an alehouse and a whore. We were outside the castle, but at least we were out of the wind, and we could sleep in the stables, which the pages and squires had mucked out on our arrival. â€Å"But if we're not welcome in the great hall, then they are not welcome to the talents of the king's fool,† said Curan. â€Å"Sing us a song, Pocket.† A cheer went up around the camp: â€Å"Sing! Sing! Sing!† Kent raised an eyebrow. â€Å"Go ahead, lad, your witches will wait.† I am what I am. I drained my flagon of ale, set it by the fire, then whistled loudly, jumped up, did three somersaults and laid out into a back-flip, wherefrom I landed with Jones pointed at the moon, and said, â€Å"A ballad, then!?† â€Å"Aye!† came the cheer. And ever so sweetly, I crooned the lilting love song â€Å"Shall I Shag My Lady Upon the Shire?† I followed that with a bit of a narrative song by way of a troubadour tradition: â€Å"The Hanging of Willie Wagging William.† Well, everyone likes a story after supper, and by the one-eyed balls of the Cyclops, that one got them clapping, so I slowed it down a bit with the solemn ballad, â€Å"Dragon Spooge Befouled My Bonny Bonny Lass.† Bloody inconsiderate to leave a train of fighting men fighting back tears, so I danced my way around the camp while singing the shanty â€Å"Alehouse Lilly (She'll Bonk You Silly).† I was about to say good night and head out when Curan called for silence and a road-worn herald wearing a great golden fleur-delis on his chest entered the camp. He unrolled his scroll and read. â€Å"Hear ye, hear ye. Let it be known that King Philip the Twenty-seventh of France is dead. God rest his soul. Long live France. Long live the king!† No one â€Å"long lived the king† back at him and he seemed disappointed. Although one knight did murmur â€Å"So?† and another, â€Å"Good bloody riddance.† â€Å"Well, you British pig dogs, Prince Jeff is now king,† said the herald. We all looked at each other and shrugged. â€Å"And Princess Cordelia of Britain is now Queen of France,† the herald added, rather huffy now. â€Å"Oh,† said many, realizing at last at least a glancing relevance. â€Å"Jeff?† said I. â€Å"The bloody frog prince is called Jeff?† I strode to the herald and snatched the scroll out of his hand. He tried to take it back and I clouted him with Jones. â€Å"Calm, lad,† said Kent, taking the scroll from me and handing it back to the herald. â€Å"Merci,† said he to the messenger. â€Å"He took my bloody princess and my monkey's name!† said I, taking another swing with Jones, which missed its mark as Kent was dragging me away. â€Å"You should be pleased,† said Kent. â€Å"Your lady is the Queen of France.† â€Å"And don't think she's not going to rub my nose in that when I see her.† â€Å"Come, lad, let's go find your witches. We'll want to be back by morning in time for Albany to accidentally hang you.† â€Å"Oh, she'd like that, wouldn't she?†

Leadrship Development And Business Ethics Example

Leadrship Development And Business Ethics Example Leadrship Development And Business Ethics – Coursework Example Evaluation In the business morals I learnt numerous good issues that emerge ready to go operations. Through the business morals, one can comprehend the directing standards inside the nature. It is the moral rules that are the foundation for the law set by the legislature to direct business operations. Through these laws, the conduct of the business practices is controlled and consequently guarantees that there is decency between the players in a business nature. Around the zones that are controlled by business morals incorporate Finance, human assets administration, property rights, generation and deals and showcasing around others territories. One zone that I might want to be enhanced through stronghold of waterproof lawful framework is the issue of encroachment of property rights. This moral issue has gotten to be so affirmed as a consequence of rise of the computerized ranges, accordingly, the licensed innovation holders are losing income and their learned rights. The morals conce rning the property rights have gotten antagonistic issues and numerous lawful suits have been recorded in courts over the globe. It is basic for the universal group to create a shared view in exertions to control the encroachment of the property rights on the grounds that the world has turned into a worldwide town. The inconceivable encounter on business morals has turned into an establishment for my future business engages. Through the morals class, I have figured out how to approach distinctive business issues without rupturing the existing business standards. The contrasts between the social develops and the common rights have kept on existing as to responsibility for. Business morals are paramount devices for administration and regulation of organizations.

Free Essays on DESCARTES EXISTENCE OF GOD

In his meditations, Descartes points out that there are three types of ideas; they can be innate, adventitious, caused by things outside of one’s self, and others that can be invented by us, such as ideas of mermaids or unicorns. After he concludes that God must necessarily exist, which will be discussed in more detail later on in this paper, he closes in to the fact that his idea of the Perfect Being cannot be adventitious, coming from without, nor can it be invented by him. Thus, this idea must be innate since he has a clear and distinct perception of God’s existence, and that Descartes must have been created by God with such an idea already in him. The idea of a Perfect Being in Descartes’ mind consists of an infinite, eternal, immutable, independent, supremely intelligent as well as a powerful substance, which created him and everything else. Thus he realizes that the idea of God must have far more objective reality than he has formal reality because God is an infinite substance where as he himself is only a finite substance. Having explained the idea of Descartes’ perfect being lets go into more detail on the process he uses to prove that such being actually exists. Descartes’ proof of the existence of God occurs in the Third Meditation. He builds his entire argument upon his proof in the previous meditation that in order for him to think, he must exist. From this single observation, Descartes notices that the idea of his existence is very clear and distinct in his mind; based upon this clarity and the fact that he has just determined his own existence, he deduces a rule such that the things that he sees as very clear and very distinct are all true. Descartes starts his proof by dividing â€Å"thought† into four categories; ideas (concepts), volitions (choices), emotions (desires), and judgments (beliefs). He then breaks down these categories to discover which types of thoughts can yield error. The first thing to ... Free Essays on DESCARTES EXISTENCE OF GOD Free Essays on DESCARTES EXISTENCE OF GOD In his meditations, Descartes points out that there are three types of ideas; they can be innate, adventitious, caused by things outside of one’s self, and others that can be invented by us, such as ideas of mermaids or unicorns. After he concludes that God must necessarily exist, which will be discussed in more detail later on in this paper, he closes in to the fact that his idea of the Perfect Being cannot be adventitious, coming from without, nor can it be invented by him. Thus, this idea must be innate since he has a clear and distinct perception of God’s existence, and that Descartes must have been created by God with such an idea already in him. The idea of a Perfect Being in Descartes’ mind consists of an infinite, eternal, immutable, independent, supremely intelligent as well as a powerful substance, which created him and everything else. Thus he realizes that the idea of God must have far more objective reality than he has formal reality because God is an infinite substance where as he himself is only a finite substance. Having explained the idea of Descartes’ perfect being lets go into more detail on the process he uses to prove that such being actually exists. Descartes’ proof of the existence of God occurs in the Third Meditation. He builds his entire argument upon his proof in the previous meditation that in order for him to think, he must exist. From this single observation, Descartes notices that the idea of his existence is very clear and distinct in his mind; based upon this clarity and the fact that he has just determined his own existence, he deduces a rule such that the things that he sees as very clear and very distinct are all true. Descartes starts his proof by dividing â€Å"thought† into four categories; ideas (concepts), volitions (choices), emotions (desires), and judgments (beliefs). He then breaks down these categories to discover which types of thoughts can yield error. The first thing to ...

SWOT analysis for Dixons Retail PLC Essay Example | Topics and Well Written Essays - 2000 words

SWOT analysis for Dixons Retail PLC - Essay Example This is because the aspect of globalization has increased competition in the market by leaps and bounds with organizations using various strategies including predatory pricing to capture markets and thwart off the competition in the market. It has therefore become very important for business organizations to analyse their internal environment so as to generate optimum advantage of the opportunities offered by the market. It also helps an organization to use its internal strengths and external opportunities in an attempt to take care of the weakness in its internal environment. One of the most common and useful tool to analyse the internal environment is the SWOT analysis. SWOT is an acronym that implies the Strengths, Weakness, Opportunities and Threats faced by an organization. The strengths and weaknesses come from the internal environment and the Opportunities and threats emerge from the external environment of an organization. The present study would analyse the business strategi es of Dixon Retail Plc especially its internal strengths and weaknesses and external opportunities and threats so as to generate competitive advantage in the market. The analysis of the internal environment assumes significance as it determines the competitiveness of an organization in the market. Retail giant Dixon Plc is the largest electronic goods retailer across entire Europe. The company was incorporated in the year 1937 in the United Kingdom. Over this long period the company has made significant strides to emerge as the largest retailer in its industry segment with its network of stores spanning 13 nations across the length and breadth of Europe and providing employment options to approximately 38000 individuals. The company apart from Europe also has operations in 13 other nations. The total number of stores as on date is about 1200 with the company being the market leader in UK and four other nations. The company has a considerable number of brands under its umbrella that are extremely popular with the target market audience. The product categories available in its stores include electronic consumer durables like computers to cameras and other such devices offering a complete package for all electronic goods under one umbrella. The company has a bricks and clicks mod el of retailing under which it sells its products through physical stores as well as through the online channel. Dixon has a dedicated online web portal that helps it to provide e-commerce business channel and increase its market penetration and also offer greater convenience to the customers of the organization. The company is listed on the bourses of the London stock exchange where its stocks are actively traded. The immense size and growth of the company can be realised from the fact that it is now presently being listed under the prestigious FTSE 250 index making it one of the topmost companies of UK and Europe (Dixon Retail, 2011). The following sections would analyse the internal strengths, weaknesses of the organization along with an analysis of the external opportunities and threats using the SWOT analysis tool. Methodology   The research methodology used for conducting the SWOT analysis involves a mix of primary and secondary research techniques. The secondary research wo uld be carried out using a variety of data sources including books, journals as well as other sources of credibility. It would also include analysing the annual reports published by the company in order to get a better analysis of the internal environment. Only credible sources of information would be used for gathering information about the